B2B Writing Institute

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Stop Piecing It All Together — Get a Business Plan That Finally Feels Like You

No more generic templates. No more advice overwhelm. Just a clear, tailored roadmap that blends proven business insight with your unique personality.

You’re ambitious. You’ve read the blogs, listened to podcasts, maybe even downloaded “ultimate guides.”

But instead of feeling clear and focused, you feel:
 
  • 🌀 Overwhelmed by a thousand conflicting tips
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  • 🌀 Stuck trying to figure out how to apply them to your life

  • 🌀 Unsure if coaching could even work for someone who’s “not a writer” or “not that strategic”

You don’t need more advice. You need alignment and accountability.

And the longer you try to do it all on your own…

  • 🌀The more scattered and exhausting your prospecting (or career pivot) becomes
  •  
  • 🌀The harder it is to translate big goals into manageable steps
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  • 🌀The more likely you are to feel like you’re “missing something” — or worse, doubting yourself altogether

What if, instead of collecting tips, you had someone who could...

  • 💎 Untangle the complexity of your business, life, and mindset
  •  
  • 💎 Help you see your strengths and opportunities with fresh eyes
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  • 💎 And turn everything into a simple, personalized action plan that fits into your schedule?

Hi, I'm Sarah — and that's what I do!

I’m a business coach who goes beyond prescriptive templates to help you figure things out in alignment with what you want from your work, career, and life.

When you work with me, you get:

✅ A custom roadmap tailored to your goals, personality, and life demands
✅ Strategic clarity that elevates — instead of eliminates — the human touch
✅ Mindset tools that help you break big goals into small, doable actions
✅ Support that makes you think, “Wow, I didn’t even know this kind of help was available.”

Book a free intro call
"When I first started with Sarah, I was barely getting by financially. And more importantly, I was unhappy with the work I was doing every day.

Today, I have a thriving content marketing consultancy in my preferred niche that allows me to use my years of corporate experience and knowledge.

"Because of Sarah's mentorship, I have my dream business. This is not hyperbole. In just one year, I've completely changed the way I operate, the services I provide, and my plans for the future."
Jen Nieto
GOVERNMENT MARKETER AND COPYWRITER
“I was blown away by the entire experience. I thought I’d get a step-by-step plan — and I did — but it went way beyond that … Sarah helped me untangle everything and made me feel like I could finally move forward with confidence.”
Sr. Marketer
B2B Marketing, SaaS and Product
"Sarah changed my mindset around pricing, and in just two months, I doubled my rates. I’m more productive, more creative, and I finally have time for things that make me happy."
Jr. Writer
SaaS and Product Marketing
" "I landed a $60k engagement right after our coaching and finally stopped working with clients who didn’t fit — now I’m making more with clients I love. Instead of feeling lost, now I have a compass and a map.""
Sr. Writer
FinTech and FinServ

This is for you if...

  • ✔️ You’re tired of trying to “hack” your business or career on your own
    ✔️ You crave clarity and structure, but also flexibility
    ✔️ You know you have the potential — you just need help translating it into action
  • ✔️ Artifical intellgence and Generative AI are throwing you a curve ball and you want to figure out how, when, and why you’re going to adopt it
  • ✔️ You’ve doubted if coaching is for “people like you” — but you’re ready to find out

Why work with me?

Let’s be honest: there’s no shortage of career coaches out there.


So why me?

Because I don’t believe in giving you a one-size-fits-all plan and sending you on your way. I believe in helping you untangle the complexity of this riotous business landscape, your mindset, and your unique life circumstances so you can move forward with clarity, confidence, and a roadmap that feels uniquely yours.

Here’s how I do that:

Book a free intro call

✏️ I blend brainy strategy with deep self-awareness.

Yes, we’ll talk goals, systems and processes, marketing tactics, and positioning — but we’ll also go deeper. I use Enneagram insights to help you understand how your personality shapes your decision-making, confidence, and work patterns. You’ll see exactly where you self-sabotage, where you shine naturally, and how to make choices that align with who you really are (not who you think you should be).

💡 I help you play big, not just check boxes.

I’ve trained within the Playing Big coaching program, directed by Tara  Mohr), which allows me to help you identify your inner critic, reframe self-doubt, and learn how to listen to your deeper wisdom. This is about more than job titles and resumes — it’s about learning how to show up, speak up, and take action in ways that feel both brave and sustainable.

👩‍💻 I’m not new to this — I’m deeply invested in this work.

With over 750 hours of coaching experience, I’ve worked with people just like you — smart, capable, high-achievers who feel stuck or scattered. I know how to help you zoom out, see the big picture, and then break it down into simple, actionable steps that actually fit into your life (even if you’re already busy and overwhelmed).

🚀 You won’t get pushed to an on-demand course or templated plan.

You’ll get a clear, strategic, personalized framework that we build together — one that reflects your goals, your personality, and your strengths. And then we’ll work together 1:1 through regular meetings and Slack communication to give you the accountability to achieve it.

If you want support that’s part strategy, part mindset shift, and 100% tailored to you, I’d love to help.

Let's build your career roadmap — book a free intro call today.

Book a free intro call
"I was stuck on knowing how to get better clients. I also had a lot of mindset issues around my value and how what I do matters to the people I do it for. I've worked with Sarah in the past and she helped me SOOOO much then that I wanted to do it again. Now I'm catching the negative self-talk that sabotages my progress more often than not these days and am being proactive in dissecting it."
Holly Hughes-Barnes
Construction and Home Services Marketing and Copywriting
"I'd been making $100k+ the last few years and had a solid niche. But I still felt somewhat directionless and feeling increasingly burnt out. By all measures, I was 'a success' but I was the last one to feel that and act like the successful expert I am! Sarah gave me way more clarity on what I offer and who I want to work with, which helped me get on the right path. Instead of feeling so lost, now I have a compass and a map. She also helped with a major mental block I had on LinkedIn, and I've been posting consistently on there for the first time in years."
Liz Froment
Financial Services Marketer and Writer
"I was on LinkedIn, and I saw that Sarah had posted this really cool matrix about setting rates and what qualities make it possible to command higher rates. She just laid it out in a way that made so much sense to me. I love freelancing. I love running my own business, but it can be isolating compared to having a [regular] job. It feels so amazing to know that there's someone that I can ask about tricky problems.
Strawberry Neville
Law Marketing and Legal Tech Writer

“Six months before getting in touch with Sarah, I had been laid off from a job I loved. I started freelancing to pay my bills, and before I knew it the business snowballed into an (on paper) successful, well-earning freelance practice. Behind the scenes, I was knackered, working all hours, and had no idea what I actually wanted my business to look like – or even what success meant to me.

Working with Sarah, I feel much more confident in literally everything: my processes, my pricing, my decisions, how I handle difficult situations…everything just feels ‘leveled up’ from before, which is better for my clients and better for me!

➜ My outreach and prospecting has gone from haphazard to a clearly defined process implemented into every single day.

➜ I’ve figured out a pricing system that works for me, which has kept my earnings relatively consistent while reducing the hours I work.

  ➜I’ve also learnt when to say no and when to walk away from a prospect, which has always been something I’ve struggled with.

I’m also a lot less stressed (not working all hours does wonders 😉 ) and feel a lot clearer on what I want my business to be, and what my measures of success are.

As someone who has always loved having colleagues/a manager, and never planned to work alone, having someone to bounce ideas off and sense check has been invaluable to my general sense of well-being, too.”

Annabel Beales

cOPYWRITER AND CONtENT WRITER

Wondering what we can work on in private coaching?

Here is an abbreviated list of things I work with marketers and writers on in our 1:1 strategy sessions:

🥝 How to price your services confidently (and avoid undercharging for your hard-won experience)

🥝 How to find and attract high-quality clients without wasting time on job boards and content mills

🥝 How to craft a LinkedIn profile and online presence that gives you credit for your experience (without feeling cringey or braggy).

🥝 How to position, discuss, and sell your work naturally without feeling awkward or pushy

🥝 How to set up editorial processes and business systems that make your business run smoothly

🥝 How to learn new marketing content formats like thought leadership, ghostwriting, case studies, white papers, study reports, and more so you can always level up and serve your clients

🥝How to build a sustainable freelance career without burnout so you have a real life outside of the work you love doing for your clients!

Email to inquire about availability
“I was (unhappily) working in B2C and struggling to find quality clients aligned with my former career and skill set. I had steady clients, but it wasn’t easy to get them to understand the value of the work I was producing and move towards retainer/project pricing instead of hourly.
 
 I was stuck working with “content mill”-type agencies who wanted a lot of often meaningless content for a low price. I knew I wanted to shift into my government niche to leverage my years of experience and education, but I wasn’t sure if there would be a market for my services. I was incredibly discouraged and worried about making copywriting profitable.

From the start, Sarah helped me reimagine my copywriting business and how I positioned myself as a professional copywriter. From revamping my website to positioning myself on LinkedIn, my business looks and feels completely different after working with her. I’m confident in myself, my services, and my ability to provide the right services to the right people. 

 

When I started working with Sarah, I was worried about ending relationships with clients who were not a good fit simply because I needed the money. Instead of saying ‘yes’ to any and all work, I learned how to say yes only to the work I like, which inevitably helped me build a strong portfolio and a good reputation in my niche. Sarah knows the right questions to ask to make me think through the next steps. Her advice on navigating delicate client relationships, requests, and workload has made me a more confident business owner overall. I’ve learned how to set boundaries as a business owner and even how to handle the doubts and fears that inevitably crop up as a solopreneur.

Jen Nieto

GOVERNMENT MARKETER AND COPYWRITER

Can I help you?

Here’s just a sample of industries and backgrounds within which I’ve helped writers and marketers get out of their own way and finally move forward:

JOURNALISM

B2C

SAAS

TEACHING

PROJECT MANAGEMENT

NON-PROFIT

PERSONAL FINANCE

BAnkING

FINANCIAL SERVICES

LAW

AUDIT

GOVERNMENT

NURSING

HEALTHCARE

PHARMA

What Do You REALLY Need?

I help smart, driven people stop spinning their wheels and start moving forward with clarity and confidence.

You’ve probably gathered tips, templates, and advice from every corner of the internet. But what you really need is someone to help you untangle it all, zoom out, and create a strategy that actually fits you.

When we work together, I help you:

  • 💎 Get clear on your goals, values, and unique strengths — using tools like the Enneagram and Playing Big frameworks to unlock the mindset shifts that fuel real progress.
  •  
  • 💎 Translate all that clarity into an actionable, high-impact plan — no more guessing or trying to piece things together.
  •  
  • 💎 Turn big ideas into small, doable steps that fit into your actual life (even if you’re busy, overwhelmed, or doubting yourself).
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  • 💎 Build confidence, set boundaries, and level up — whether that means charging what you’re worth, saying no to the wrong clients, or stepping into bigger opportunities with ease.

 

In short:

I help you create the business or career you want — with strategy that works, support that’s tailored, and mindset shifts that last.

Book a free intro call today

The "Quality of Life" Guarantee

I help people earn high incomes from freelance writing, some hitting their first $10K USD months with me. But you won’t see huge dollar signs pasted all over this page, because the most important measure of success to me is your quality of life: more time to rest, more time with family, less stress, and more certainty — and a long, healthy freelancing career.