Sarah Greesonbach (Short Bio)

Sarah Greesonbach is a teacher and business coach and the founder of B2B Writing Institute. Since 2013, Sarah has operated B2B Content Studio and invoiced more than $1.5 million as a freelance writer. Writing for agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space, Sarah develops B2B content marketing assets like original research, white papers, and more.

Sarah Greesonbach (Long Bio)

Sarah Greesonbach began her career with a Masters in Arts in Teaching and Bachelors in Arts in English from James Madison University. After a short career in secondary education, she gained experience writing and editing in the government contacting space before moving into B2B marketing as an in-house Senior Content Writer.

In 2013, she founded B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space develop B2B content marketing assets like original research, white papers, thought leadership articles, case studies, and more, working with brands like Google, Adobe, ADP, Stanford University, and more.In 2019, Sarah founded the B2B Writing Institute, a rigorous training program that prepares writers for a vibrant career in B2B. Sarah serves as a teacher and business coach to professionals who want to pivot their hard-earned career knowledge into a specialized and high-income freelance B2B writing business. The B2B Writing Institute was archived in 2025.

To access interview content with Sarah, refer to this archive.

To contact B2BWI, email Hello at B2BWritingInstitute dot Com.