B2B writing is a profitable way to start and grow a freelance writing business.
Companies spend as much as $5.2 billion a year on content marketing, with the average company budgeting $186,000 per year on content (CMI State of B2B Marketing Budgets and Trends, 2020).
What’s more, those same marketers report that content creation is the #1 item most likely to be outsourced to a freelancer.
When you learn basic skills in B2B writing, you understand why marketers hire you, what value you deliver, and how to find as much work as you can handle. Creating a stable, lucrative career as a freelance writer becomes a very realistic goal.
Resources were few and far between when I started in 2012 — but now there are too many to choose from!
There are a million and one websites claiming to help you start a career in freelance writing.
It can be hard to know who deserves your trust, who actually has the experience they say they do, and who can help you develop the skills you need to succeed.
That’s why every lesson and lecture from the B2B Writing Institute connects you with insights from experienced, practicing B2B writers.
Including the founder (me!) who’s been freelancing full time since 2012 and has billed $1 million as a freelancer since then.
The B2B Writing Institute makes it easier to break into B2B…
We bring a decade of experience working with top B2B brands, publications, and marketing agencies to help YOU become an excellent B2B writer. Whether you’re brand new to freelancing, or making the transition from B2C to B2B.
Start your journey with the Foundations of B2B Writing, a free course that introduces you to basic B2B concepts.
Take the next step with the B2B Writing Career Kickstarter, a paid course combining on-demand education with live practice.
The Kickstarter course gives you access to the B2B Writing Institute Membership, a paid professional development community.