New to B2B writing? Start with the basics
The B2B Writing Foundations Course offers you a simple overview of this complex writing niche — so you can know right away if it’s something you want to pursue.
The monthly Open House is a 30-minute introduction and Q&A with B2BWI founder Sarah Greesonbach — perfect for over-hearing the questions you didn’t know you had about this profitable freelance writing niche.
Ready to learn more? Explore a signature webinar
Our start-to-finish series gives you an over-the-shoulder look at how to write each of the most popular B2B formats: white papers, thought leadership articles, and case studies.
Each 60-minute session pulls back the curtain to explain where this format fits into the marketing funnel… why marketing managers use these content formats… and walks you through real-life examples of each.