Welcome to the Intermission...

Generative AI has graduated buzzword status to fundamentally change how marketers build, nurture, and convert B2B audiences. 

At B2BWI, we’re exploring the most effective marketing and writing strategies that blend human expertise with AI capabilities to create meaningful B2B connections and drive results…

Without succumbing to all of the notable creative downsides, copyright violations, and environmental issues present with the way society is implementing Generative AI.

If you want to join along as we navigate how, when, and why of the new marketing Wild West… you can get my latest thoughts here:

(*Ahem*… it’s an email list for the smartest, most conscientious writers and marketers in the universe. In case that wasn’t, uh… clear.)