Write better, faster, and make more money.
There’s no better place to be a professional writer than B2B, where businesses spend $5.2 billion every year on white papers, thought leadership articles, and case studies. The B2B Writing Institute is your home for writing, marketing, and project efficiency techniques that will help you build a stable, exciting career in B2B writing.
It’s free — and you’ll find out exactly how the pros make this “writing career thing” work!
"I created B2BWI to help career switchers and born writers build writing skills and processes that pay. Because when you take your craftsmanship seriously, you become a helpful and irreplaceable resource to B2B companies creating modern content marketing." - Sarah Greesonbach, Executive writer, writing teacher, & founder of the B2B Writing Institute
Hi, I’m Sarah! 👋 If you had told me 10 years ago that I’d make a million dollars as a writer, I would have laughed you out of my classroom.
In 2009, I was a high school English teacher. I didn’t even know what the “2” in “B2B” stood for.
When I was ready to leave the classroom, it seemed like I’d need to go back to school (and go into more debt) if I wanted to make something of myself…
… Until I found B2B.
Within two years as a freelancer, with limited marketing experience and NO business experience, I was nearing six figures.
I was able to fund two maternity leaves in two more years, eventually rounding out my career with two years of $200,000 billed as a freelance writer and retiring my husband so he could become a stay at home dad to two -*ahem* vibrant toddlers.
Over my 10 year career, I’ve invoiced more than $1 million as a solo freelancer. All through my writing skills. And all in B2B.
“Success” looks different for everyone, and it’s not all about money. (I am firmly anti-hustle culture).
But after training 2000+ writers through the B2B Writing Institute, preparing them for both freelance and in-house full-time writing roles, I’ve seen just what’s possible for writers who embrace their curiosity in B2B.
Can I teach you what I know?
Can I teach you what I’ve learned in a decade of working with top brands, publications, and marketing agencies? Sign up here to receive a free download detailing key B2B writing techniques and how they differ from B2C — I promise you’ll learn something new!