Write content. Get hired.

We help professionals ready for a career change become B2B writers, so they can have a stable, profitable writing business and a balanced life!

“I created B2BWI to help mid-career professionals build writing skills and writing business processes that help them achieve their dream of being a full-time or part-time writer. Because when you combine your existing work experience with craftsmanship, you become a helpful and irreplaceable resource to B2B companies creating modern content marketing — and that’s how you build a long, stable career as a writer.”

– Sarah Greesonbach, Executive writer, writing teacher, & founder of the B2B Writing Institute

Hello there, I’m Sarah! 👋 If you had told me 10 years ago that writing for businesses could make me a million dollars, I would have laughed you out of my classroom.

In 2009, I was a high school English teacher. I didn’t even know what the “2” in “B2B” stood for.

When I was ready to leave the classroom, it seemed like I’d need to go back to school (and go into more debt) if I wanted to make something of myself…

… Until I found B2B.

Within two years as a freelancer, with limited marketing experience and NO business experience, I was nearing six figures.

I was able to fund two maternity leaves in two more years, eventually rounding out my career with three years of $200,000 billed as a freelance writer and retiring my husband so he could become a stay at home dad to two -*ahem* vibrant toddlers.

Over my 10 year career, I’ve invoiced more than $1 million as a solo freelancer. All through my writing skills. And all in B2B.

“Success” looks different for everyone, and it’s not all about money. (I am firmly anti-hustle culture).

But after training 2000+ writers through the B2B Writing Institute, preparing them for both freelance and in-house full-time writing roles, I’ve seen just what’s possible for writers who embrace their curiosity in B2B.

Learning how to write B2B content helps you...

✏️ Understand how B2B writers get paid for their long-form writing work like blog posts, case studies, and white papers.
✏️ Feel good about your writing ability in niches you care about (and figure out what those niches might be!).
✏️ Overcome fears of running a business or talking confidently with clients about your work.
✏️ Build a real business or a career that has a meaningful impact on your quality of life, not just a side-hustle or hobby!

Interested in B2B writing?

I’d love to teach you what I’ve learned in a decade of working with top brands, publications, and marketing agencies.

We help professionals ready for a career change become B2B writers, so they can have a stable, profitable writing business and a balanced life!