About B2BWI | B2B Writing Institute

Do you know B2B writing inside out, or are you still trying to figure out what the “2” stands for?

Either way, the B2B Writing Institute is here for you.

We’re creating a deep and practical hub of knowledge for new and veteran B2B writers to learn, practice, start, or up-level their freelance writing careers: charging more, saving more, and having more autonomy in your life, all because you have natural writing talent.

Topics we cover include…

How to write a thought leadership article
How to write a white paper
How to write a webinar
How to write an infographic
… And everything in between

Not only do we teach you how to write them — we teach you how to sell them, and how to become the most effective marketing asset your boss has ever seen. (Even if that boss is you).

At the end of the day, we exist to make business writing accessible to anyone with a passion for writing.

That’s What We Do – Here’s Why We Do It

There’s a well-kept secret in B2B that everyone knows (except maybe you). Talk to anyone in the space long enough, and you’ll hear the same story about how they got started:

Someone offered me an opportunity to write BLANK, and I tried it out, and here I am!

And that was my story.

My name is Sarah Greesonbach. I run the six-figure writing business B2B Content Studio, and I’ve been in the marketing industry since 2013.

I began my career with a Masters in Arts in Teaching, coaching sweaty ninth graders to diagram sentences. As it turns out, I wasn’t meant to teach ninth graders (Sorry, Cody.) I was meant to teach you.

Because the minute I got into B2B writing and marketing, I realized we writers were going about this all wrong.

We weren’t meant to be writer monkeys or task rabbits (or anything other than human, really).

We were meant to play an essential and valuable role in crafting marketing content that excites, educates, and converts.

Make the Most of the B2B Writing Opportunity

Ninety percent of high-performing businesses use content marketing to create brand awareness, educate their audiences, and build credibility and trust (CMI).

That’s millions of blog articles, white papers, case studies, and more, going out into the world every year — and someone needs to write them.

The B2B Writing Institute connects the dots between companies, marketers, and writers to help naturally talented writers to get started in B2B writing.

Three principals guide our mission:

Marketers need writers

B2B marketers increasingly use content marketing to meet their goals of educating and informing potential customers about their products. They need knowledgeable, experienced writers to help them create that content.

B2B writing is a learnable skill

Everyone, absolutely everyone, we feature here was new at B2B writing once – they literally don’t teach this topic in schools. That means there are no stupid questions as you fill in the gaps in your knowledge about this specialty.

B2B writing offers a reliable and competitive income for freelancers

B2B writers who invest in themselves and practice their writing craft have the potential to achieve a six-figure salary – and beyond – as a freelance, in-house, or agency writer.

Subscribe here if you’d like to stay up date with the B2B writing opportunity — it’s free and packed with incredibly helpful weekly insights and invitations to go deeper: