Welcome to the B2B Writing Institute, a practical hub of knowledge about B2B writing. We’re here to help B2B writers of all levels of expertise, whether you’re a veteran white paper writer or still trying to figure out what the “2” stands for.
We help naturally talented writers learn how to write the content that powers the multi-billion dollar Business-to-Business (B2B) marketing industry, where 93% of B2B companies are using content marketing like white papers, articles, and case studies to generate leads.
Topics we cover include…
- How to write a thought leadership article
- How to write a white paper
- How to write a webinar
- How to write an infographic
- … And everything in between
Not only do we explain how to write these formats — we also teach writers how to sell them, and how to become the most effective marketing asset your boss has ever seen. (Even if that boss is you).
At the end of the day, we exist to make business writing accessible to anyone with a passion for writing.
That’s What We Do – Here’s Why We Do It
There’s a well-kept secret in B2B writing that everyone knows: talk to anyone in the space long enough, and you’ll hear the same story about how they got started:
Someone offered me an opportunity to write BLANK, and I tried it out, and here I am!
That was my story, too!
My name is Sarah Greesonbach. Since 2013, I’ve worked as a freelance B2B writer running B2B Content Studio, “accidentally” falling into the most profitable and stable writing niche there is.
Over the course of a few years, I grew my business to six figures and then some, earning more than a half a million dollars by “just writing.”
But my background is surprisingly un-businesslike: I studied English and Creative Writing in college, then took my Masters in Arts in Teaching to a high school in an attempt to teach ninth graders how to diagram sentences.
My passion for teaching is infused in everything we do at B2BWI, where we help naturally talented writers learn how to apply those talents to the business and marketing space and build a profitable and stable writing business.
Make the Most of the B2B Writing Opportunity
B2B Writing is an excellent opportunity for writers because it’s in such high demand by businesses.
Ninety three percent of high-performing businesses use content marketing to create brand awareness, educate their audiences, and build credibility and trust (CMI).
That’s millions of blog articles, white papers, case studies, and more, going out into the world every year — and someone needs to write them.
The B2B Writing Institute connects the dots between companies, marketers, and writers to help naturally talented writers to get started in B2B writing.
1
Marketers need writers
B2B marketers increasingly use content marketing to meet their goals of educating and informing potential customers about their products. They need knowledgeable, experienced writers to help them create that content.
2
B2B writing is a learnable skill
Everyone, absolutely everyone, we feature here was new at B2B writing once – they literally don’t teach this topic in schools. That means there are no stupid questions as you fill in the gaps in your knowledge about this specialty.
3
B2B writing offers a reliable and competitive income for freelancers
B2B writers who invest in themselves and practice their writing craft have the potential to achieve a six-figure salary – and beyond – as a freelance, in-house, or agency writer.
B2BWI was founded in 2020, and we’re slowly rolling out a map of education and training for beginner through advanced B2B writers. In 2021, we have plans to launch an association membership that will give access to all of our information, trainings, and community to active B2B writers.
Subscribe here if you’d like to stay up date with the B2B writing opportunity — it’s free and packed with incredibly helpful weekly insights and invitations to go deeper:
B2B Writing Institute Team
Sarah Greesonbach
founder
Haley Greene
sales lead
Shellie Anderson
administrative support lead
Andrea Emerson
advising board