The B2B Writing Institute is an educational body providing information and instruction for in-house, agency, and freelance B2B writers. Our mission is to make the business writing industry accessible to anyone with a passion for writing and to help active B2B writers continue to improve their craft.
But That’s the Stuffy Version – Here’s the Real Story
Talk to anyone in the B2B writing space long enough, and you’ll eventually hear the same story about how they broke into the industry:
Someone offered me an opportunity to write BLANK, and I tried it out, and here I am!
And that was my story.
I’m Sarah Greesonbach, and I run a six-figure freelance B2B writing business, and I’ve been in the industry since 2013.
But before that, I was a high school English teacher. Which is about as far from the business world as you can get.
But in an industry in which 90 percent of high-performing businesses use content marketing to create brand awareness, educate their audiences, and build credibility and trust, we’re running into a huge opportunity:
The industry needs more B2B writers. But there are no industry standards for them.
The B2B Writing Institute wants to bridge that gap and create a safe space for B2B writers to learn more about their craft in an unbiased educational setting.
There are three principals that guide our educational mission and form the basis of our community:
1
The B2B industry needs writers
B2B marketers increasingly use content marketing to meet their goals of educating and informing potential customers about their products. They need knowledgeable, experienced writers to help them create that content.
2
B2B writing is a learnable skill
Everyone, absolutely everyone, we feature here was new at B2B writing once – they literally don’t teach this topic in schools. That means there are no stupid questions as you fill in the gaps in your knowledge about this specialty.
3
B2B writers can make “doctor money”
One of the very first things B2B writers learn about making money is that they aren’t charging enough. We believe B2B writers can refine their crafts into a six-figure salary – and beyond – as a freelance, in-house, or agency writer, and we want to help them do it.
B2B Writing Institute Team
Sarah Greesonbach
founder
Haley Greene
sales lead
Shellie Anderson
administrative support lead
Andrea Emerson
advising board