It doesn’t matter if you know B2B writing inside out, or if you’re still trying to figure out what the “2” stands for.
We have something to teach you.
The B2B Writing Institute is safe place for newbies and vets to learn, practice, start, or up-level their careers as in-house, agency, and freelance B2B writers.
We teach about thought leadership, white papers, webinars, infographics, and everything in between. Both how to write them, and how to sell them. But most importantly, we teach how to turn yourself into the most effective marketing asset your boss has ever seen. (Even if that boss is you).
At the end of the day, we exist to make business writing accessible to anyone with a passion for writing.
That’s What We Do – Here’s Why We Do It
There’s a well-kept secret in B2B that everyone knows (except maybe you). Talk to anyone in the space long enough, and you’ll hear the same story about how they got started:
Someone offered me an opportunity to write BLANK, and I tried it out, and here I am!
And that was my story.
My name is Sarah Greesonbach. I run the six-figure writing business B2B Content Studio, and I’ve been in the marketing industry since 2013.
I began my career with a Masters in Arts in Teaching, coaching sweaty ninth graders to diagram sentences. As it turns out, I wasn’t meant to teach ninth graders (Sorry, Cody.) I was meant to teach you.
Because the minute I got into B2B writing and marketing, I realized we writers were going about this all wrong.
We weren’t meant to be writer monkeys or task rabbits (or anything other than human, really). We were meant to play an essential and valuable role in crafting marketing content that excites, educates, and converts. But we have to learn a lot in order to make that happen.
Welcome to Your Opportunity
Ninety percent of high-performing businesses use content marketing to create brand awareness, educate their audiences, and build credibility and trust. That’s millions of blog articles, white papers, case studies, and more, going out into the world every year.
But there’s just one problem:
The industry needs more B2B writers, but there’s no clear path to hire or train one.
The B2B Writing Institute is here to bridge that gap and make it easy for naturally talented writers to get started.
Three principals that guide our mission:
1
The B2B industry needs writers
B2B marketers increasingly use content marketing to meet their goals of educating and informing potential customers about their products. They need knowledgeable, experienced writers to help them create that content.
2
B2B writing is a learnable skill
Everyone, absolutely everyone, we feature here was new at B2B writing once – they literally don’t teach this topic in schools. That means there are no stupid questions as you fill in the gaps in your knowledge about this specialty.
3
B2B writers can make “doctor money”
One of the very first things B2B writers learn about making money is that they aren’t charging enough. We believe B2B writers can refine their crafts into a six-figure salary – and beyond – as a freelance, in-house, or agency writer, and we want to help them do it.
If you’re a seasoned B2B writer, we’re a resource for your professional development. And if you’re a naturally talented writer with just a suspicion you could be good at this, we’re the resource you need to get started.
B2B Writing Institute Team
Sarah Greesonbach
founder
Haley Greene
sales lead
Shellie Anderson
administrative support lead
Andrea Emerson
advising board