The Gutenberg Press, the Internet, and The Matrix Rolled Into One...

What is the role of Generative Artificial Intelligence (GenAI) in B2B marketing?

Setting aside the critical and unresolved reservations of copyright infringement and sustainability, writers and marketers must contend with the use of GenAI in developing and publishing content.

B2BWI’s stance on it is always evolving, and here’s where we are today:

GenAI will quickly and inexpensively destroy your credibility with C-Suite readers if its use is not driven by brain-first and customer-first thinking.

The most effective and influential content will be created by combining human creativity, a deep knowledge of the audience you serve, and GenAI tools — in that order.