ON-DEMAND WEBINAR
Cracking Original Research for B2B Marketing
How to write (and distribute) excellent research-based B2B marketing content
According to research from the Content Marketing Institute and SmartBrief, 74% of B2B buyers consider original research to be influential in their decision-making process.
In this free lecture, you'll learn how to plan, conduct, and write up the results of a branded original research project from experienced marketing researchers:
- Setting the Strategy for Your Research with Michele Linn from Mantis Research
- Identifying the Types of Research and Questions That Deliver Usable Responses with Gilda Raczkwoski from Momentive.ai
- Creating Thought Leadership Material From Market Research with Matt Seltzer from S2 Research
- How to Write a Research eBook and Amplify it Across Different Content Formats with Kim Gusta
Presented by
The B2B Writing Institute
September 14, 2021
12:00pm Eastern Time
SIGN UP HERE FOR FOR FREE ACCESS:
We value your privacy.
Unsubscribe at any time.