The B2B Niche Smörgåsbord (Part One)

Industry themes and important research for six of the most popular and in-demand B2B niches

Once you decide to niche, the world is your oyster. But there's just one problem... all those oysters look really different.

In this webinar replay, we take seven popular topic areas in B2B and look at them through the eyes of the writers who've niched there. You'll walk out understand the important themes and research — and clients — of these niches.

  • Retail Q&A with Pamela DeLoatch
  • HR and HR Tech Q&A with Liz Sheffield
  • Insurance, Risk, Compliance Q&A with Mindi Zissman
  • Higher Ed with Marc Zarefsky
  • FinServ, FinTech, and Banking with Ted Goldwyn
  • Construction and Building with Tracy Glass
  • B2B SaaS Q&A with Elise Dopson

Presented by

The B2B Writing Institute

December 7, 2021
1:00pm Eastern Time


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