Hello, I’m Sarah!
After almost a decade in the B2B content marketing space, I’ve started to notice a common challenge among marketing teams trying to get their best work out the door consistently.
Tell me if any of this sounds familiar:
You’ve quickly grown a team of freelance writers with decent experience, but they haven’t had a ton of professional development or practice to really excel at what they do…
You invest a lot of money on content, but you find yourself or your project managers doing a lot of editing and re-writing in your off hours…
You never seem to know what you’re going to get when you open a first draft… Sometimes it’s perfect, sometimes it seems like the editing will never end…
And I have to ask… how would it impact your operations cost and client satisfaction if those roadblocks melted away and each of your writers delivered their best work every time, on time?
The good news is your experience is normal. The bad news is that this isn’t sustainable. As your business scales, the demand for excellent B2B marketing content is only going to grow!
That’s why the B2B Writing Institute has developed custom writing and editorial training to help you create common standards for writing and elevate the writing being done in-house or on behalf of clients.
Writing and editorial training from the B2B Writing Institute can help your in-house or freelance writing team…
- Understand the new standards of the competitive B2B content space
- Identify the best themes, angles, and context to attract the attention of an executive readership
- Refine their existing skills to reach their full potential as B2B writers
Your material was an excellent intro to the world of B2B Writing. Having this information accessible online and participating in the webinars and Q&A’s has saved me months of research…
REDANTE A., B2B Writer
The B2B Writing Institute offers two training tracks for freelance or in-house teams that can be customized to your business’s unique mission and clients:
SEAMLESS EDITORIAL, an accessible overview of editorial best practices, for up to a staff of 20 presented by Sarah Greesonbach, B2B writer and founder of the B2B Writing Institute.
The writers on your team will learn…
- The best, most efficient way to prepare content for different milestones of your custom editorial process
- How to avoid the most common time delays and sources of frustration as content moves through the editorial process
- A common language for navigating (and streamlining) the editing process based on your existing processes
Assets:
- Pre-planning kick-off meeting to identify unique needs of your team, industry, and audience
- Live virtual 90-minute session and Q&A for team members
- MP4 video recording and transcript owned by your team for use in your LMS (Alternatively, B2BWI can host your training program via Podia, a white-label LMS, for two years)
Course run time: 90 minutes + 30-minute Q&A
Pricing starts at $3500
ENGAGING THE EXECUTIVE READER, a writing upskilling seminar, for up to a staff of 20 presented by Sarah Greesonbach, B2B writer and founder of the B2B Writing Institute.
The writers on your team will learn…
- How to leverage structure, style, and storytelling for truly excellent B2B writing
- Tools and tips to reduce editing feedback and speed up content development without sacrificing quality
- Go-to .DOCX templates for common formats of modern B2B marketing assets (article, white paper, infographic, webinar, etc.) based on your existing projects
Assets:
- Pre-planning kick-off meeting to identify unique needs of your team, industry, and audience
- Live virtual 90-minute session and Q&A for team members
- MP4 video recording and transcript owned by your team for use in your LMS (Alternatively, B2BWI can host your training program via Podia, a white-label LMS, for two years)
- Once-per-week 60-minute office hours for 30 days after the session for live coaching and feedback with your team members
- Up to five .DOCX project templates for common formats of modern B2B marketing assets (thought leadership article, white paper, infographic, webinar, etc.)
Course run time: 90 minutes + 30-minute Q&A
Pricing starts at $5500
Your material is digestible (not too long! greatly appreciated!), and I especially like the featured writers and B2B terms. I usually know most of the B2B terms, but sometimes you throw me a new one — or, you have a better way of explaining one that I thought I knew.
Botlhale T., B2B Writer
Provide individualized support
If you don’t need custom training for your organization, consider sponsoring one or more of your writers for a B2BWI membership. An all-in-one monthly fee of $97 gives your team member access to…
- Twice-a-month live office hours for writing feedback and coaching
- Monthly lectures on B2B writing from Sarah and a number of industry specialists
- All B2BWI’s existing course catalog on B2B writing
- And more…
Click here to learn more about the B2BWI membership
About the instructor
Sarah Greesonbach, MAT
Sarah is a B2B content marketing writer and teacher who’s written for high-growth marketing agencies and Fortune 500 brands.
Experience milestones:
- Go-to writer and “fixer” for top B2B marketing agencies in the industry like Industry Dive’s studioID, Questex/FierceMarkets, Skyword, and more.
- Hundreds of signed-off, high-performance B2B content marketing projects for an executive audience
- Thousands of kick-off calls, subject matter interviews, and strategy sessions with some of the most elite marketers in the world
- Masters in Arts in Teaching and Bachelor’s Degree in English from James Madison University
Interested in bringing custom training from B2BWI to your organization?
Email hello at b2bwritinginstitute dot com for more details and a sample training video.
I love your teaching style, and I find you very knowledgeable, calming, and reassuring to listen to. The perfect combo for a course creator/mentor 🙂
– Shannon Allena, B2B Writer