For B2B writers, life in 2020 got more awkward as the year went on. While COVID-19 wrought havoc on hard-working industries like front-line healthcare, retail, and shipping and logistics, B2B …
B2B Writing Thought Leadership & Ghostwriting
5 Trends B2B Writers Can Use to Secure Clients & Deliver Value The base unit of a dusty Egyptian megalith is a pyramid inch. The base unit of currency in America is the U.S. dollar. And in B2B …
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What Are the Pros and Cons of Working as an In-House, Agency, or Freelance B2B Writer
A career in B2B writing can take a lot of different forms. In this excerpt from the B2B Writing Foundations course, we'll explore basic pros and cons of working for yourself as a freelance B2B writer, …
This is fine for now
One of the hardest things about creating right now has been accepting that "this is fine for now" for so many things I want to do. I am constantly comparing my harried, faltering efforts to to …
Building your boat
There's something that's always bothered me about the "mindset" crowd (which I'm now a part of). The underlying assumption of limiting beliefs is that we're the ones limiting ourselves. Like, if we …
Teacher burn
I just realized something amazing that's been happening to me. (It's actually not amazing at all, considering I make my living writing for others. Awful is more accurate.) I've been living …
What has to be underneath
We talk a lot about vulnerability and authenticity in the working world today. But with every successful person always seeming to be on the verge of a public meltdown (in the name of authenticity, …
Plato’s allegory of parents at work
Before I had kids, I definitely felt the bad vibes going on between parents and non-parents in the workplace. Parents were... more finicky about time, given more flexibility, way too distracted, …
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The emperor’s observations
The more comfortable I get with having a place in the business world, the more interesting it is to see the lesson of The Emperor's New Clothes come into play. In the story, a king insists he's …