“Bless the thing that broke you down and cracked you open because the world needs you open.”- Rebecca Campbell Today we’re talking about concepts that make for strong, advanced introductions and …
How to Take Subject Matter Expert Interviews in Marketing or B2B Writing — Questions to Ask for Writing Articles
“Most rock journalism is people who can't write, interviewing people who can't talk, for people who can't read.”-Frank Zappa [B2B Is the Opposite!] FIRST THOUGHTS Some people are surprised …
How to Research and Outline Writing for Freelance Marketing or B2B Writing Work — The Basics
TODAY’S TOPIC IS... RESEARCH AND OUTLINE Which comes first, the outline chicken or the research egg? It changes by project. For SME-led projects, I prefer to interview the SME before doing any …
Commonly and Frequently Asked Questions Related to B2B Writing and Marketing Writing
“Tend to your vital heart, and all that you worry about will be solved.”- Rumi Today: A “built-in” change in plans! You don’t see the twist and turns in the path until you start walking, and …
Ideation and Idea Brainstorming for B2B Writing and Content Strategy — My Go-To Thinking Systems
"MY IDEA OF A WRITER: SOMEONE INTERESTED IN EVERYTHING."- Susan Sontag TODAY’S TOPIC IS... IDEATION AND BRAINSTORMING Isn’t it amazing that something as simple as a blog post headline can have …
How to Set the Tone for Writing in B2B — Advice for New Writers
High quality B2B content — the kind of stuff marketers are willing to PAY for, not just approve and publish — not the grunt work — comes from PLANNING. It is not possible to write this kind of content …
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