Learn how to write B2B content
One of the questions I'm always trying to answer for new writers is, "How do I make sure I'm the writer they want to hire?" The answer to this question is going to take a whole career to figure out. …
Continue Reading about Processes for B2B Writers: How to Do Writing Work Quickly and Efficiently →
A career in B2B writing can take a lot of different forms. In this excerpt from the B2B Writing Foundations course, we'll explore basic pros and cons of working for yourself as a freelance B2B writer, …
In 2024, business leaders will need to navigate a fine balance between addressing hybrid employee expectations without sacrificing organizational goals. During the Covid lockdown, many …
Imagine a perfect world, where your global mobility program leaves employees feeling fulfilled and successful while on an international assignment, driving productivity from day one. They adapt …
Continue Reading about Avoid Mobility Misfires – Give Your Expats a Head Start with eLearning →
This was originally published as a newsletter update. If you’d like to receive those first, just head here and sign up :). In my experience, the Internet has always been a portal of getting …
Continue Reading about Mid-Year-In-Review 2023 for B2BWI (That gets a little too personal again!) →
As of early 2023, office occupancy was only at 50% of its pre-pandemic levels. A Gartner survey found that 48% of employees plan to continue working remotely, at least some of the time. With these new …
Continue Reading about Revitalize your CRE with a sustainability strategy →
Retailers are feeling the squeeze. So are their frontline employees. On the one hand, the Great Resignation has only gotten worse. Korn Ferry now reports a 75.8% turnover rate for hourly …
Continue Reading about 3 Top Reasons Frontline Retail Employees Choose to Stay →
When an institution's success depends on people, it can feel difficult to justify using the same terms and concepts other profit-based businesses do. This might help explain why some institutions in …
Continue Reading about How a Higher Ed CRM Can Use Student Data to Change Learner Experience →
