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One of the questions I'm always trying to answer for new writers is, "How do I make sure I'm the writer they want to hire?" The answer to this question is going to take a whole career to figure out. …
Continue Reading about Processes for B2B Writers: How to Do Writing Work Quickly and Efficiently →
A career in B2B writing can take a lot of different forms. In this excerpt from the B2B Writing Foundations course, we'll explore basic pros and cons of working for yourself as a freelance B2B writer, …
Retailers are feeling the squeeze. So are their frontline employees. On the one hand, the Great Resignation has only gotten worse. Korn Ferry now reports a 75.8% turnover rate for hourly …
Continue Reading about 3 Top Reasons Frontline Retail Employees Choose to Stay →
When an institution's success depends on people, it can feel difficult to justify using the same terms and concepts other profit-based businesses do. This might help explain why some institutions in …
Continue Reading about How a Higher Ed CRM Can Use Student Data to Change Learner Experience →
Even though technology has played an increasingly important role at universities, just four in ten technology leaders say they believe senior administrators at their institution have made digital …
Continue Reading about Crucial Challenges of Higher Ed Marketing in 2022 (and How to Address Them) →
Recreational cannabis is an exciting industry, and the news is always buzzing about its potential. So why are some growers focusing on CBD and the medical market? What do they know that other growers …
This was originally published as a newsletter update. If you'd like to receive those first, just head here and sign up :). It's been a while since you got a "State of the Union" update from …
Continue Reading about Year-In-Review 2022 for B2BWI (That gets a little too personal!) →
I can't be the only one getting snatched up in the TikTok algo about #overwhelm. But dang if it isn't true – sometimes I feel like I am being blown about by hurricane force winds while I'm just …
