For B2B writers, life in 2020 got more awkward as the year went on. While COVID-19 wrought havoc on hard-working industries like front-line healthcare, retail, and shipping and logistics, B2B …
There are two parts of you
There are two parts of you that work together to make things happen in your business. There's your internal self, which is frequently upgrading its software and deciding how it feels about things. …
Whose to-do list are you working on?
When you work in a company, other people make your to-do list. It's called a job description. When you work for yourself, you make the to-do list. Sure, there are things for other people on the …
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Ch-ch-ch-ch-changes
I am so interested to see how the up and coming generations will change the world of business. We're all individuals, of course. But younger generations have been immersed in cultural trends of …
There will always be a reason not to do well
You are going to run up against a lot of obstacles in business. Every project you take is going to offer one or more legitimate reasons to derail you from achieving your goals. To entice you to …
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You do have to choose
A+ Content with B+ Delivery, or A+ Delivery with B+ content? Unless you have an unlimited budget, you do have to choose. But here's the part most people leave out of this popular hypothetical …