One of the best-kept secrets in B2B writing is who you know can help you. Businesses are made of people, and people want to do business with people they know and trust. And the more people you know …
Welcome to B2BWI Private Coaching!
Let's. Do. This. I could not be more excited to work with you, and I could not be more grateful that you've signed up for 90 days of private coaching! You can continue to access all the …
Environmental IoT: 3 Ways IoT is Revolutionizing Environmental Monitoring in the Face of Climate Change
Earth’s temperatures continue to rise, and so do the stakes for environmental scientists and leaders. It’s time to upgrade our arsenal of tools to better understand and respond to environmental …
Perfect Subject Matter Expert Interviews for B2B Writing and Marketing
This is a special look inside the B2BWI program, "The Moonshot Machine." Click here to learn more about becoming a member and getting the invite to trainings like this every month (plus so much …
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B2B Sales: Can Tech Help You Win More Deals? Leverage Conversation Intelligence For B2B Sales Coaching That Works In 2022
As the landscape of B2B selling shifts, sales managers can’t afford not to coach. Ask any sales manager about their barrier to growth, and many will admit they wish they could …
How to Ghostwrite Thought Leadership (A Six-Step Process and Framework for Interviewing SMEs)
According to a survey from the Mantis Research Group and Andy Crestodina of Orbit Media, 66% of respondents identified thought leadership content as a marketing priority, and for those who have an …