In this B2B Craftworks podcast episode, “Could You Write a B2B Research Project? A Branded Original Research Primer.” with Michele Linn from Mantis Research, we explore the type of survey-based …
There are no perfect B2B writing templates — only perfect B2B writing processes
This is going to sound really suspicious coming from someone who teaches people how to write B2B content and uses B2B writing templates to do so. But I hope you'll stick around for the nuance. I'm …
B2C Wants cheap advertising. B2B is open to expensive thought leadership.
I think B2B is better for writers than any other industry. Obviously I'm super biased about this. But hear me out: I fell into business-to-business writing, or B2B writing, by accident. And once …
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Optimism Is Sabotage: Why You Have to Approach Freelance Writing Time Management Differently Today
The world seems to think it's best to be an optimist when you work for yourself as a freelance writer. That's the impression I get, at least. It seems like most of us are striving to see the …
B2B > B2C for writers
Obviously, I'm a super biased person to be making this declaration, but hear me out: I fell into business-to-business writing, or B2B writing, by accident. And once I got sucked in, I turned …
Processes for B2B Writers: How to Do Writing Work Quickly and Efficiently
One of the questions I'm always trying to answer for new writers is, "How do I make sure I'm the writer they want to hire?" The answer to this question is going to take a whole career to figure out. …
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