Earth’s temperatures continue to rise, and so do the stakes for environmental scientists and leaders. It’s time to upgrade our arsenal of tools to better understand and respond to environmental …
Perfect Subject Matter Expert Interviews for B2B Writing and Marketing
This is a special look inside the B2BWI program, "The Moonshot Machine." Click here to learn more about becoming a member and getting the invite to trainings like this every month (plus so much …
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B2B Sales: Can Tech Help You Win More Deals? Leverage Conversation Intelligence For B2B Sales Coaching That Works In 2022
As the landscape of B2B selling shifts, sales managers can’t afford not to coach. Ask any sales manager about their barrier to growth, and many will admit they wish they could …
How to Ghostwrite Thought Leadership (A Six-Step Process and Framework for Interviewing SMEs)
According to a survey from the Mantis Research Group and Andy Crestodina of Orbit Media, 66% of respondents identified thought leadership content as a marketing priority, and for those who have an …
How to Write Original Research: A Q&A With Branded Original Research Expert Michele Linn
In this B2B Craftworks podcast episode, “Could You Write a B2B Research Project? A Branded Original Research Primer.” with Michele Linn from Mantis Research, we explore the type of survey-based …
There are no perfect B2B writing templates — only perfect B2B writing processes
This is going to sound really suspicious coming from someone who teaches people how to write B2B content and uses B2B writing templates to do so. But I hope you'll stick around for the nuance. I'm …