Very little would get done if the movers and shakers of today had waited for someone to promote them. Tara Sophia Moor called this "tiara syndrome" in her book Playing Big, where most people just do a …
A new generation of buyers who want what they want
Anyone who walks into my co-working space this morning won't see anything out of place: just a woman in her mid-thirties munching on a bagel and coffee. But anyone who looks closer as I bite into …
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When it comes to pricing, we all have to push through the same veils
There's a mind-bending science fiction series from the 1970s that starts with Nine Princes in Amber. A part of the plot involves a physically demanding pattern that only family members with royal …
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Hire a Freelance B2B Writer Who Delivers Great Work Every Time
Grab a partner, pick a song, and tap out the tune on the table – then ask them to guess the song. Invariably, they won’t be able to, though to you it will seem obvious. So obvious! The reason …
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B2B Writing Thought Leadership & Ghostwriting
5 Trends B2B Writers Can Use to Secure Clients & Deliver Value The base unit of a dusty Egyptian megalith is a pyramid inch. The base unit of currency in America is the U.S. dollar. And in B2B …
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B2B Writing in Four Easy Steps
The majority of B2B writers find their calling in B2B by accident. Today, there's a simple four-part path that teaches the basics of getting started in B2B writing! 1. Subscribe to the …