A+ Content with B+ Delivery, or A+ Delivery with B+ content? Unless you have an unlimited budget, you do have to choose. But here's the part most people leave out of this popular hypothetical …
When you really help, they don’t want a discount
While some people have bargain hunting in their DNA, that's not the default in B2B marketing. When you really help — when your copy is tight and on time, when you're easy to work with, when you …
Continue Reading about When you really help, they don’t want a discount →
But is it emotionally profitable?
It's one thing to secure a project that's profitable on paper. But after a sustainable tipping point, you have to refine your client mix to make sure all of your projects are still emotionally …
Miracle machine
It's so interesting to look back at my early years of freelancing. Every new writing assignment and every new client felt like I'd stumbled upon a miracle, a great cosmic accident that, for some …
What’s the best thing you’re willing to believe about yourself?
I don't think it's possible to be a solopreneur or freelance writer and grow your business past your own personal limits. For example, if you don't think writers should or can earn money... guess …
Continue Reading about What’s the best thing you’re willing to believe about yourself? →
What if this were fun and easy?
Pick up that big, fat problem you've been mulling over, and hold it in your hand. What would that situation look like if it were fun or easy? When it comes to big problems, "fun and easy" does …