Learn how to write B2B content
High-earning freelance writing made easy!
Get step-by-step instructions for finding writing clients, selling to clients, and delivering writing projects with confidence and ease. Transform yourself into an elite freelancer at the top of their game, with a full schedule and a smiling face.
DOES THIS SOUND FAMILIAR?
You're ready to earn a full-time income from writing and take it seriously as a career.
But you often feel like you're "winging it" when it comes to the business side of things. You're making the best of lessons and insights cobbled together from so many different places.
there's just one problem...
When you sit down to pull up all the information you have and build a strong, sustainable business, some uglies pop up…
Uglies such as….
It's incredibly difficult to find clients regularly
Those “unicorn” high-paying clients you hear so much about seem like they’re hiding from you. You’re not even sure if they exist anymore, because the only clients you see are paying bottom-of-the-barrel rates.
✏️The idea of selling makes you a little 🤢
You love to write and you’re proud of what you do, but getting on a sales call to land a client seems really intimidating. You’re not sure if you have it in you to be a “sales shark” closing deals left and right.
You still feel like you're "winging it" when it comes to the business side of things
You never learned how to run a business properly, and you feel unprepared for that side of freelance writing. You want to take it more seriously as a career, but you’re not sure which voice/blog/influencer/webinar to listen to (there are so many!).
YIKES…
When these challenges pile up, running a profitable writing business seems completely out of reach.
It just seems like you might not be "the kind of person" who can consistently find great clients, get hired by them, and deliver consistently high-quality writing work.
That's why you'll want to enroll in the The B2B Business-Building Seminar!
introducing...
The B2B Business-Building Seminar On-Demand!
An 8-week on-demand program that teaches you the mindset, systems, and processes of an elite freelance writer. So you can find clients that pay well, sell your services without heebie-jeebies, and deliver high-quality work with confidence.
→ YOU’LL LEARN
How an elite writer builds a "marketing pipeline" for new work...
Learn a tried-and-true, repeatable process getting in front of high-paying B2B clients — a process that makes it clear what mindset and behaviors you need to put in place to secure new work every month.
New ways to approach the pitch and proposal process with confidence (and more wins!)...
Break the prospecting process down into easy, simple steps that make ANY prospect interaction and proposal process a fun puzzle to solve.
How high-income writers get massive amounts of high-quality work done on a tight schedule...
Improve day-to-day operations of your business so that you have more time and breathing room to live your life while also delivering high-quality content to your clients.
When you join us, you will…
- Become knowledgeable and confident about finding new clients for your writing work
- Learn and practice techniques for sales calls that are comfortable for “non-salesy” people
- Pick up editorial processes and behind-the-scenes systems that help you get high-quality work done quickly
- Enter a private community of B2B writers invested in their own professional development
STEP-BY-STEP ON-DEMAND VIDEO SESSIONS
CLEAR 8-WEEK ROADMAP TO A PROFITABLE WRITING BUSINESS
COMMUNITY FEEDBACK ON YOUR QUESTIONS
ACCESS TO A COMMUNITY OF LIKE-MINDED WRITERS
You're only 8 weeks away from knowing exactly what to do...
Here’s how the on-demand program takes you from A to Z:
If you’re ready to become an elite freelance writer at the top of your game, who can handle a full schedule with grace and confidence, sign up for The B2B Business-Building Seminar.
APPLY TRIED-AND-TRUE THEORY AND PRACTICAL ACTION TO YOUR MINDSET, SYSTEMS, AND PROCESSES SO YOU CAN EARN WITH CONFIDENCE.
The B2B Business-Building Seminar lets you build a "shark's" business... even if you're more of a "sheep" ;-).
In 2009, I was a high school English teacher and as much of a non-business “sheep” as it gets. I didn’t even know what the “2” in “B2B” stood for.
When I was ready to leave the classroom, it seemed like I’d need to go back to school (and go into more debt) if I wanted to make something of myself…
… Until I found B2B.
Within two years as a freelancer, with limited marketing experience and NO business experience, I was nearing six figures.
I was able to fund two maternity leaves in two more years, eventually rounding out my career with three years of $200,000 billed as a freelance writer and retiring my husband so he could become a stay at home dad to two -*ahem* vibrant toddlers.
Over my 10 year career, I’ve invoiced more than $1 million as a solo freelancer. All through my writing skills. And all in B2B.
I’ve come to view my B2B freelance writing business as a business, and operate it as if I were a natural born “shark” — and it’s made all the difference.
“Success” looks different for everyone, and it’s not all about money. (I am firmly anti-hustle culture).
But after training 2000+ writers through the B2B Writing Institute, preparing them for both freelance and in-house full-time writing roles, I’ve seen just what’s possible for writers who embrace their curiosity in B2B.
The B2B Business-Building Seminar gives you what you need...
YOU’LL LEARN BUSINESS FUNDAMENTALS
The B2B Business-Building Seminar’s step-by-step instruction perfectly pairs business theory with practical tactics – so you both learn and practice the skills you need for the work you’re going to do.
YOU’LL HAVE ANSWERS AND RESOURCES ON HAND EXACTLY WHEN YOU NEED THEM
This program drops you right into the action — behind-the-scenes B2BWI community and monthly training that expands your network.
Earning an income as a freelance writer will feel seamless, because you’ll know exactly what to do to find clients, sell your services, and deliver high-quality work over and over again.
Surprise!
Enroll today and you’ll get some wild video bundle bonuses!
01
“Price It, Sell It, Write It” Bundle (Normally $197)
The “Price It, Sell It, Write It” Bundle shows you how to price freelance writing and move up the writing value chain based on real examples.
02
“Process Magic” Bundle (Normally $197)
The “B2B Writing Processes Bundle” gives you proven templates for quickly and efficiently working with a client.
03
“B2B Writing Template Pack” Bundle (Normally $197)
The “B2B Writing Template Pack” Bundle walks you through proven templates for writing three popular B2B marketing formats.
04
“Client Magnet” Bundle (Normally $197)
The “Client Magnet” Bundle shows you how to find B2B writing clients and be the writer they want to hire.
and there's more (!)
Get immediate lifetime access to the B2BWI training library!
This is getting embarrassing, but there’s ANOTHER bonus…
Sign up for the B2B Business-Building Seminar now… And you’ll be automagically dropped into the B2BWI training library that fills in the gaps about freelance writing, like systems and processes, managing clients, and pricing.
This is a whole career’s worth of live community and on-demand training, with no renewal fees!
… These trainings cover everything you need to know about building a vibrantly successful writing career. From the writing itself, to systems and processes and pricing your work and managing boundaries with clients.
You’ll gain immediate access to…
Live monthly training (and replays)
Live monthly content reviews (and replays)
Unlimited access to the entire B2BWI training catalog of more than 30 practical, B2B-specific trainings
You’ll have everything you need to become more knowledgeable about your contribution (and value!) as a B2B writer. With no recurring fees.
So, let's break it down...
The B2B Business-Building Seminar
Sign up today, and here’s what you’re getting:
8 On-demand sessions available year-round
Plus… all the B2BWI bundles
- “Price It, Sell It, Write It” Bundle (Normally $197)
- “Process Magic” Bundle (Normally $197)
- “B2B Writing Template Pack” Bundle (Normally $197)
- “Client Magnet” Bundle (Normally $197)
PLUS… Lifetime access to the membership:
- New live trainings and copy reviews every month
- 30+ on-demand training sessions on the business AND writing side of B2B writing
- Weekly community check-ins to help you find your people and see the bigger picture of your B2B writing career
TOTAL VALUE = ($3800+)
Today's Price = $850
The B2B Writing Business-Building Seminar can get you to the finish line...
The B2B Writing Business-Building Seminar can get you to the finish line...
You’re not alone in needing support and encouragement…and you won’t be alone in your success, either! Hear from writers just like you:
LINDA BIGGER, B2B WRITER
"With these materials, I finally get it."
“You’ve put things in terms that make sense and giving me insights into the value I bring. It has made a difference in how I feel and what I will ask for my work or time moving forward.”
REDANTE ASUNCIOUN-REED, B2B WRITER
"This course opened my eyes to what clients really want."
“Learning what marketing managers are looking for really opened my eyes to how to make myself an appealing person to hire, and helped me understand what B2B writing is about.”
BRANDI WILSON, B2B WRITER
"I love Sarah's teaching style."
She’s super positive and break things down in such a succinct, clear way. I also love how tech savvy and ORGANIZED she are!
And they're not the only ones...
HIGH-EARNING FREELANCE WRITING MADE EASY
Transform yourself into an elite freelancer at the top of their game, with a full schedule and a smiling face.
FAQ
I TEND TO SIGN UP AND NOT FINISH THINGS.
WHAT IF I DON’T LIKE IT?
Sign up, sign in, and watch the intro session. If you’re not feeling it, just email me within 7 days and I’ll send you a full refund. (Please note, you’ll lose access to the materials at that time.)
HOW MUCH TIME DO I NEED TO COMMIT?
The total instruction runtime is about 10 hours, plus the time you’ll need to implement the things we talk about.
Ready to go all in? See faster results by reviewing hours of material each week as an accelerated program.
Want to take it slow? Take all the time you need to study and dip a toe ito freelancing while you figure out what works for you.
WHAT KIND OF BUSINESS THINGS WILL I LEARN ABOUT?
The B2B Business-Building Seminar breaks down the systems required to build and operate a writing business that generates a full-time income (whatever that means to you).
I’ve used these principles to earn $200,000+ USD/ three years in a row, and a full-time income every year since I was laid off in 2013. I’ve also used them to help new writers land their first client, or simply increase their current rates so they have more breathing room.
This program focuses on the habits and strategies you might use as a writer to find work with high-paying clients, sell your services to those clients, and fulfill the services or projects you’ve sold.
Please note that I am not an accountant or tax professional. These topics will come up and we will discuss my experience as a business owner, but I am not qualified to give you advice about business investments or tax structures.
WHAT IF SOMETHING COMES UP AND I CAN’T FINISH IT IN 8 WEEKS?
It's time to make the call...
Join us in The B2B Business-Building Seminar!
Sign up today, and here’s what you’re getting:
- 8 On-demand sessions available year-round
Plus… all the B2BWI bundles
- “Price It, Sell It, Write It” Bundle (Normally $197)
- “Process Magic” Bundle (Normally $197)
- “B2B Writing Template Pack” Bundle (Normally $197)
- “Client Magnet” Bundle (Normally $197)
PLUS… Lifetime access to the membership:
- New live trainings and copy reviews every month
- 30+ on-demand training sessions on the business AND writing side of B2B writing
- Weekly community check-ins to help you find your people and see the bigger picture of your B2B writing career
TOTAL VALUE = ($3800+)