I can't be the only one getting snatched up in the TikTok algo about #overwhelm. But dang if it isn't true – sometimes I feel like I am being blown about by hurricane force winds while I'm just …
Writing Professionals Need to Network: How to Get the Biggest ROI for Your Time
One of the best-kept secrets in B2B writing is who you know can help you. Businesses are made of people, and people want to do business with people they know and trust. And the more people you know …
Welcome to B2BWI Private Coaching!
Let's. Do. This. I could not be more excited to work with you, and I could not be more grateful that you've signed up for 90 days of private coaching! Here are your instructions for private …
Perfect Subject Matter Expert Interviews for B2B Writing and Marketing
This is a special look inside the B2BWI program, "The Moonshot Machine." Click here to learn more about becoming a member and getting the invite to trainings like this every month (plus so much …
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How to Ghostwrite Thought Leadership (A Six-Step Process and Framework for Interviewing SMEs)
According to a survey from the Mantis Research Group and Andy Crestodina of Orbit Media, 66% of respondents identified thought leadership content as a marketing priority, and for those who have an …
How to Write Original Research: A Q&A With Branded Original Research Expert Michele Linn
In this B2B Craftworks podcast episode, “Could You Write a B2B Research Project? A Branded Original Research Primer.” with Michele Linn from Mantis Research, we explore the type of survey-based …