This is going to sound really suspicious coming from someone who teaches people how to write B2B content and uses B2B writing templates to do so. But I hope you'll stick around for the nuance. I'm …
B2C Wants cheap advertising. B2B is open to expensive thought leadership.
I think B2B is better for writers than any other industry. Obviously I'm super biased about this. But hear me out: I fell into business-to-business writing, or B2B writing, by accident. And once …
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Optimism Is Sabotage: Why You Have to Approach Freelance Writing Time Management Differently Today
The world seems to think it's best to be an optimist when you work for yourself as a freelance writer. That's the impression I get, at least. It seems like most of us are striving to see the …
B2B > B2C for writers
Obviously, I'm a super biased person to be making this declaration, but hear me out: I fell into business-to-business writing, or B2B writing, by accident. And once I got sucked in, I turned …
Processes for B2B Writers: How to Do Writing Work Quickly and Efficiently
One of the questions I'm always trying to answer for new writers is, "How do I make sure I'm the writer they want to hire?" The answer to this question is going to take a whole career to figure out. …
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What’s In Store for B2B Writing – and B2B Writers – in 2021? (It’s All Good News)
For B2B writers, life in 2020 got more awkward as the year went on. While COVID-19 wrought havoc on hard-working industries like front-line healthcare, retail, and shipping and logistics, B2B …