In this B2B Craftworks podcast episode, “Could You Write a B2B Research Project? A Branded Original Research Primer.” with Michele Linn from Mantis Research, we explore the type of survey-based …
What’s In Store for B2B Writing – and B2B Writers – in 2021? (It’s All Good News)
For B2B writers, life in 2020 got more awkward as the year went on. While COVID-19 wrought havoc on hard-working industries like front-line healthcare, retail, and shipping and logistics, B2B …
B2B Writing Thought Leadership & Ghostwriting
5 Trends B2B Writers Can Use to Secure Clients & Deliver Value The base unit of a dusty Egyptian megalith is a pyramid inch. The base unit of currency in America is the U.S. dollar. And in B2B …
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