Learn how to write excellent B2B marketing content
An exploration of the dense and promising world of B2B marketing, writing, and entrepreneurship from B2BWI founder, Sarah Greesonbach.
Before I had kids, I definitely felt the bad vibes going on between parents and non-parents in the workplace. Parents were... more finicky about time, given more flexibility, way too distracted, and …
Continue Reading about Plato’s allegory of parents at work →
The more comfortable I get with having a place in the business world, the more interesting it is to see the lesson of The Emperor's New Clothes come into play. In the story, a king insists he's …
A hundred years ago, my survival skills as a woman would have depended almost entirely on being attractive and charming enough to find a successful husband. (And avoiding childbirth or infection, of …
I get the sense that many new writers are intimidated by all other writers out there in the market. After all, so many great writers have already figured out B2B, have clients, and want more work... …
I judge myself for wasting time, big time. And it's a huge barrier to creativity. Whether your trap is social media, TV, or just staring off into space trying to psych yourself up to do something …
When you don't know a lot about an industry or a topic, you have to work your butt off. That's the grit part, the hustle culture, the "dig deep and push yourself" zone. But once you get the …
