A hundred years ago, my survival skills as a woman would have depended almost entirely on being attractive and charming enough to find a successful husband. (And avoiding childbirth or infection, of …
New writer, new friend
I get the sense that many new writers are intimidated by all other writers out there in the market. After all, so many great writers have already figured out B2B, have clients, and want more work... …
The sunk cost of laziness
I judge myself for wasting time, big time. And it's a huge barrier to creativity. Whether your trap is social media, TV, or just staring off into space trying to psych yourself up to do something …
A spectrum of hustle and strategy
When you don't know a lot about an industry or a topic, you have to work your butt off. That's the grit part, the hustle culture, the "dig deep and push yourself" zone. But once you get the …
It’s not obvious to them
What's obvious to you is not obvious to the people you're writing to. Every idea you share probably needs to be broken down one or two more times to be understood. B2B product marketers …
There are two parts of you
There are two parts of you that work together to make things happen in your business. There's your internal self, which is frequently upgrading its software and deciding how it feels about things. …