One of the most important lessons I got from Profit First by Michael Michalowicz is that most human beings are really bad at following a plan to get a reward at the end. Think: retirement, profits, …
The price of progress
For all the long nights I've put into client work, professional development, and sitting at a computer, there's only one thing that's come close to taking me down, despite all my enthusiasm for …
Why do we resist balance?
One of the most enriching things about being a B2B writer is that I spend a lot of my phone time interviewing fascinating, accomplished people in leadership roles. Yesterday, I got to ask an …
Normalize running a business
The biggest hurdle I had to get over in building a successful freelance business was realizing that running a freelance writing business was normal. It might not have been normal to me, coming from …
We choose ourselves
Very little would get done if the movers and shakers of today had waited for someone to promote them. Tara Sophia Moor called this "tiara syndrome" in her book Playing Big, where most people just do a …
A new generation of buyers who want what they want
Anyone who walks into my co-working space this morning won't see anything out of place: just a woman in her mid-thirties munching on a bagel and coffee. But anyone who looks closer as I bite into …
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