I am so interested to see how the up and coming generations will change the world of business.
We’re all individuals, of course. But younger generations have been immersed in cultural trends of authenticity and a certain amount of altruism for so long, I think it’s going to come out in better business practices for many.
We’re already seeing this in companies that stand for something, like Buffer, Basecamp, and more. Not to mention Mr. $70,000. Tech companies that put profit in the top five reasons for being, but not at the #1 spot.
What I wonder, though, is how these New Wave companies (trendy, independent CEOs more focused on lifestyle than shareholders) will influence the Old Guard (investment bankers and companies with a more detailed family history than anyone I know in real life).
How deep will the changes go? Will enough of us infiltrate the more traditional organizations, and will we get in far enough, to make real change?
Oddly enough, I think a virtual world of work is going to help with that a whole lot. It’s hard to do business behind closed doors when all of the meetings are taking place on Zoom. And now we have a generation of community-minded people who want to be “in the room where it happens.”