It’s not.
The business world has always and will always need thought partners who are smart with communication and words, and that’s what you and I will always aspire to be.
Low-level content like SEO focused blogs and summary articles? Yes, writers who focus the kind of work are going to have some problems.
Content and B2B writing that is regurgitation and “same same” as everything else on the Internet is no longer competitive because ChatGPT can do it in about 40 seconds without any procrastination or belly-aching.
But my challenge to you is to lean INTO writing, not away from it. Learn what makes your skills with writing tick, and tick them up a notch. Learn about business, marketing, and grammar. That’s what will make you a strong B2B writer and allow you to continue to secure work in the age of AI and ChatGPT.