What’s obvious to you is not obvious to the people you’re writing to.
Every idea you share probably needs to be broken down one or two more times to be understood.
B2B product marketers describing a product in website copy…
B2B writers outlining services on a landing page…
SEO and content marketing strategies attempting to draw in readers…
Topics for articles and white papers…
Down to every sentence that makes up those articles and white papers.
Ask yourself, “How can I break this down another step?”