Understand the REAL difference between B2B and B2C writing in one easy exercise!
When you know the difference, you can write excellent B2B content and…
✓ Command the high rates and interesting work you’ve always wanted
✓ Build a pipeline of regular, recurring work that gives you confidence for the future
✓ Reach the full potential of your writing talents and play a pivotal role in growth of B2B businesses
Sign up here to get the free download, and then get free tips, techniques, and proven strategies for writing better B2B content delivered to your inbox twice a month:
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Thank you for the B2B Writing Institute! I’m so grateful you saw the need in this niche. The download, newsletters, course, and open houses have been so encouraging!Bretton Chatham, In-House B2B Writer
There are a lot of copywriting sites for budding B2C Copywriters, but this is the only one I’ve come across that offers training, critiques and coaching to up-and-coming B2B copywriters. I’m a new copywriter and I’m learning a lot from Sarah’s world-class training from how to write a white paper to finding clients on Linkedin.Charles Carr, Freelance B2B Writer
Always love the awesome content you share in these B2BWI emails…and just had to say so! Thank you!Danielle Lescure, Freelance B2B Writer
Your material is digestible (not too long! greatly appreciated!), and I especially like the featured writers and B2B terms. I usually know most of the B2B terms, but sometimes you throw me a new one — or, you have a better way of explaining one that I thought I knew.Botlhale Tema, Freelance B2B Writer
Hi, I’m Sarah!
I founded the B2B Writing Institute in 2020. That’s when I realized the world of B2B marketing desperately needs a new generation of talented, experienced writers to step up and write the white papers, case studies, and thought leadership of the future.
I’ve run my own successful B2B writing business since 2013. As a B2B writer, I’ve ghostwritten hundreds of white papers and thousands of articles, and by the end of 2021 I’ll have invoiced a million dollars as a freelance B2B writer.
I’d love to teach you what I’ve learned and introduce you to the stable, high-growth-potential space of B2B writing.
The first thing you’ll learn from B2BWI is that B2B writing is not hard — it’s mysterious.
There aren’t many practical resources out there, so it can seem more complicated than it really is. That’s why all of our resources focus on making it easier for people to get started. To find the information, strategies, and community you need for a long and profitable career in this interesting space.
When you subscribe, you’ll gain instant access to our popular download, The Real Difference Between B2B and B2C, followed by an invitation to the highly-rated free course, Foundations of B2B Writing.
It’s up to you where you go next…