What does it take to be the writer they want to hire?
Hi, I’m Sarah. 👋
In 2009, I was a high school English teacher. I didn’t even know what the “2” in “B2B” stood for.
When I was ready to leave the classroom, I couldn’t seem to find any writing positions that paid more than $50,000. It seemed like I’d need to go back to school (and go into more debt) if I wanted to make something of myself…
… Until I found B2B.
Within two years as a freelancer, with limited marketing experience and NO business experience, I was nearing six figures.
B2B writing is the most lucrative, stable, and intellectually stimulating option for people who want to build a writing career — even if they don’t have a marketing or business background.
As a B2B writer, I’ve ghostwritten hundreds of white papers and thousands of articles, and I’ve invoiced a million dollars as a freelance B2B writer.
I’d love to teach you what I’ve learned and introduce you to the stable, high-growth-potential space of B2B writing through this newsletter, which goes out every other Wednesday.
Sign up here to get the free download,The Real Difference Between B2B and B2C! And then get free tips, techniques, and proven strategies for writing better B2B content delivered to your inbox twice a month
Your material is digestible (not too long! greatly appreciated!), and I especially like the featured writers and B2B terms. I usually know most of the B2B terms, but sometimes you throw me a new one — or, you have a better way of explaining one that I thought I knew.
Botlhale Tema, Freelance B2B Writer
Thank you for the B2B Writing Institute! I’m so grateful you saw the need in this niche. The download, newsletters, course, and open houses have been so encouraging!
Bretton Chatham, In-House B2B Writer
There are a lot of copywriting sites for budding B2C Copywriters, but this is the only one I’ve come across that offers training, critiques and coaching to up-and-coming B2B copywriters. I’m a new copywriter and I’m learning a lot from Sarah’s world-class training from how to write a white paper to finding clients on Linkedin.
Charles Carr, Freelance B2B Writer
Always love the awesome content you share in these B2BWI emails…and just had to say so! Thank you!
Danielle Lescure, Freelance B2B Writer
Read a few past issues
Understand the REAL difference between B2B and B2C writing in one easy exercise!
When you know the difference, you can write excellent B2B content and…
✓ Command the high rates and interesting work you’ve always wanted
✓ Build a pipeline of regular, recurring work that gives you confidence for the future
✓ Reach the full potential of your writing talents and play a pivotal role in growth of B2B businesses
Sign up here to get the free download, and then get free tips, techniques, and proven strategies for writing better B2B content delivered to your inbox twice a month:
100% No junk ever — unless you think our ideas are junk. Then you can unsubscribe at any time.