When you learn how to write excellent B2B content, you can…
✓ Identify strong topics for any niche or format and craft content that resonates with an executive-level audience
✓ Develop your own unique process for writing B2B content that allows you to create it quickly and efficiently
✓ Reach the full potential of your writing talents and apply your creativity to B2B business topics
Thank you for the B2B Writing Institute! I’m so grateful you saw the need in this niche. The download, newsletters, course, and open houses have been so encouraging!” – B.C.
Subscribe below to receive “Learn B2B in an Hour” PDF and start your journey. With these three simple answers and one easy exercise, you’ll be able to confidently take the next step in meeting the growing demand for people who can develop excellent B2B content:
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Hi, I’m Sarah!
I’m the founder of the B2B Writing Institute, established in 2020 when I realized the world of B2B marketing desperately needs a new generation of talented, experienced writers to step up and write the white papers, case studies, and thought leadership.
I’ve run my own successful B2B writing business since 2013. As a B2B writer, I’ve ghostwritten hundreds of white papers and thousands of articles, and I’ve invoiced more than three quarters of a million dollars as a solopreneur. I’d love to teach you what I’ve learned and introduce you to the stable, high-growth-potential space of B2B writing.
The first thing you’ll learn from B2BWI is that B2B writing is not hard — it’s mysterious. There aren’t many practical resources out there, so it can seem more complicated than it really is. That’s why all of our resources focus on making it easier for naturally talented writers to get started.
When you subscribe, you’ll gain instant access to our popular download, B2B Writing in 1 Hour (PDF), followed by an invitation to the highly-rated free course, Foundations of B2B Writing. It’s up to you where you go next…
I love your weekly emails. They’re digestible (not too long! greatly appreciated!), and I especially like the featured writers and B2B terms. It’s also somehow soothing to see subject lines like “Have you ever worried you’re a bad writer?” Why, yes I have — and I’m so glad someone else thinks to ask that and talk about it like you do below!” – D. B.