Build a Thriving Freelance Business with Your Hard-Won Expertise

What if freelancing didn’t have to feel like starting from scratch?

You’ve spent years — maybe even decades — building a successful career. You have deep expertise in your field. But now that you’ve stepped into freelancing, you’re realizing something frustrating: Being great at what you do isn’t the same as running a business.

Where do you find clients?

How do you price your services?

How do you sell your work without feeling awkward or pushy?

How do you build a sustainable business instead of scrambling from gig to gig?

If these questions keep you up at night, you’re not alone. And I can help.

Why Staying Stuck Isn’t an Option...

Right now,  you might feel like: 

🥝 You know you have writing talent, but you aren’t confident in how to stay sharp in your skills and constantly level up the quality of your writing (especially now that AI is in play).

🥝 You’re undercharging, unsure how to confidently price your expertise.

🥝 You’re overwhelmed, trying to figure out client and project management, invoicing, taxes, and business logistics.

🥝 You want to love your work, but right now it just feels like a necessary evil you “get through” each day.

The truth? You don’t need another writing course or a list of gig platforms. You need a roadmap for running a successful business that puts your expertise to work for you.

"When I first started with Sarah, I was barely getting by financially. And more importantly, I was unhappy with the work I was doing every day.

Today, I have a thriving content marketing consultancy in my preferred niche that allows me to use my years of corporate experience and knowledge.

"Because of Sarah's mentorship, I have my dream business. This is not hyperbole. In just one year, I've completely changed the way I operate, the services I provide, and my plans for the future."
Jen Nieto
GOVERNMENT MARKETER AND COPYWRITER

Introducing the Roadmap Made for You:
✨B2B Writing & Business Mastery!✨

Hi, I’m Sarah, a freelance business coach with 12+ years of experience as a top-earning B2B writer. I help experienced professionals like you normalize the business side of freelancing — so you can charge what you’re worth, attract great clients, and build a career that works for you (instead of the other way around).

 

B2B Writing & Business Mastery is an on-demand training program designed specifically for experienced professionals who are transitioning into B2B freelancing and want to quickly gain the skills, strategies, and confidence to thrive.

What You’ll Learn in these Two Easy-to-Follow Seminars:

✅ How to confidently write high-value B2B content like white papers, case studies, and thought leadership pieces (Sit back and watch these 8 sessions… you’ll emerge confident and clear on the value you bring to B2B marketing)

✅ How to price your services correctly and charge what you’re worth (You’ll have a clear rubric on how to assess your value and charge on projects, and examples of project fees and invoices to guide you)

✅ How to attract high-quality clients without wasting time on job boards and content mills (I’ll walk you through, step-by-step, the exact, low-pressure approach I use to grow a niche network and nurture real relationships that lead to work)

✅ How to set up systems that make your business run smoothly (Everything I know about planning and executing high-value content marketing and thought leadership writing for the past decade at your fingertips)

✅ How to position yourself as an expert and build a consistent client pipeline (How to make freelancing a pleasurable, highly-valued past-time… not an endless hamster wheel of people pleasing)

 

Why This Works (When Other Programs Don't)

✨B2B Writing and Business Mastery✨ is the only training program that helps you with writing AND business in two simple on-demand programs.

Sign up and you’ll be escorted to a private, simple-to-use learning management system called B2BWI Circle.

You’ll see two 8-week programs with step-by-step instructions: sit back and watch each session, and you’ll learn (and practice) exactly what you need to know. Here’s what’s included:

🥝 B2B Writing Seminar – Learn the step-by-step process for creating high-value B2B content that clients love.

🥝 B2B Business Seminar – Proven strategies for pricing, prospecting, and positioning yourself as a premium B2B writer.

🥝 Downloadable Templates & Frameworks – Ready-to-use resources that help you work faster and more effectively.

🥝 Real-World Examples & Case Studies – See exactly what works in today’s B2B writing market.

🥝 Lifetime Access – Learn at your own pace and revisit lessons whenever you need.

Here's how it's helped...

Bretton quickly acclimated to the B2B marketing space to leave teaching and become a full-time writer — and earned a 20% raise!

After 12 years as high school teacher, Bretton Chatham was worried his resume wouldn’t even get noticed because he didn’t have the right type of experience. He wasn’t sure where – or even how – to begin to look for a job in writing.

 

Within weeks after implementing what he learned in B2BWI and overhauling his LinkedIn profile, Bretton was contacted by a recruiter about a full-time content writing role for an HR software company. He accepted the role and has been there since 2020, with a 20% pay increase!

 

Click here to read the whole story (Direct PDF Download)

Elzet upskilled her writing abilities to to jump from stay-at-home-parent to six-figure salary earner.

Elzet Blaauw always wanted to write. But throughout her schooling, it never became clear how she could actually become a writer unless she wanted to write books as a novelist.

 

After Elzet took a year off to build her family and enjoy family life, her previous employer reached out to see if she could write a few blog posts for the company.

 

That’s when she started thinking, “maybe I don’t have to go back to a corporate job.”

 

Click here to read the whole story (Direct PDF Download)

"Organized chaos" isn't a safe approach to creating content or running a writing business.

“Organized chaos” means running your business reactively, never knowing what’s going to happen next. When we don’t create content or operate our business with reliable systems and processes, with your unique needs in mind, your work life can feel untidy and unpredictable.

 

Right now, you might feel like:

 

  • You’re constantly juggling deadlines and client demands, leaving no time to refine your business.
  •  
  • Your income is solid, but you’re working too hard for every dollar you make.
  •  
  • You take on projects you don’t want because you’re unsure where the next ones will come from.
  •  
  • You know you should charge more, but you’re hesitant to raise rates (or not sure how to do it without losing clients).
  •  
  • You love writing, but the business side of freelancing feels like a full-time job on its own.

 

Whether you’re writing B2B content for an employer or operating a freelance writing business, this training program will help you minimize the overwhelm in creating high-quality content at a regular cadence and build an effective, comfortable approach to prospecting and client finding designed to help you be proactive and in control, not reactive and out of control.

 
 
 
 

B2B Writing and Business Mastery

B2BWI’s FLAGSHIP PROGRAM. BEST FOR SOLO PRACTITIONERS WHO WANT TO REFINE THEIR WRITING SKILLS AND BUSINESS EXPERTISE. 

Stop piecemealing advice from LinkedIn and forums and build a training archive that works for your unique needs and preferences.


Perfect for established freelancers, journalists transitioning into freelancing, and B2C writers moving into B2B, our flagship B2B Writing and Business training will help you master your writing and business workflows through on-demand video training, templates and downloads, tips sheets, and a supportive community.

B2B Writing Institute - Sarah Greesonbach

Surprise!

Enroll today and you’ll get some wild video bundle bonuses!

01

“Price It, Sell It, Write It” Bundle (Normally $197)

The “Price It, Sell It, Write It” Bundle shows you how to price freelance writing and move up the writing value chain based on real examples.

02

“Process Magic” Bundle (Normally $197)

The “B2B Writing Processes Bundle” gives you proven templates for quickly and efficiently working with a client.

03

“B2B Writing Template Pack” Bundle (Normally $197)

The “B2B Writing Template Pack” Bundle walks you through proven templates for writing three popular B2B marketing formats.

04

“Client Magnet” Bundle (Normally $197)

The “Client Magnet” Bundle shows you how to find B2B writing clients and be the writer they want to hire.

and there's more (!)

Get immediate lifetime access to the B2BWI training library!

This is getting embarrassing, but there’s ANOTHER bonus…

Sign up for the B2B Writing Seminar now… And you’ll be automagically dropped into the B2BWI training library that fills in the gaps about freelance writing, like systems and processes, managing clients, and pricing.

(This program formerly known as the B2B Moonshot Machine.)

This is a whole career’s worth of live community and on-demand training, with no renewal fees!

… These trainings cover everything you need to know about building a vibrantly successful writing career. From the writing itself, to systems and processes and pricing your work and managing boundaries with clients.

You’ll gain immediate, unlimited access to the entire B2BWI  training catalog of more than 30 practical, B2B-specific trainings

You’ll have everything you need to become more knowledgeable about your contribution (and value!) as a B2B writer. With no recurring fees.

So, let's break it down...
B2B Writing and Business Mastery comes with...

Sign up today, and here’s what you’re getting:

 

  • ✨ The B2B Writing Seminar (Break down the writing process in 8 sessions)
  • ✨ The B2B Business-Building Seminar (Break down the internal systems (and client-finding strategies) of a healthy business in 8 sessions)
  • ✨An invitation for community feedback on each piece you develop inside the Seminar
  •  

Plus… all the B2BWI bundles

  • ✨“Price It, Sell It, Write It” Bundle (Normally $197)
  • ✨“Process Magic” Bundle (Normally $197)
  • ✨“B2B Writing Template Pack” Bundle (Normally $197)
  • ✨“Client Magnet” Bundle (Normally $197)
  •  

PLUS… Lifetime access to the membership:

  • ✨30+ on-demand training sessions on the business AND writing side of B2B writing
  • ✨Weekly community check-ins to help you find your people and see the bigger picture of your B2B writing career
 
A whole career’s worth of professional development for one low fee!

TOTAL VALUE = ($3800+)

Today's Price = $795

B2B Writing and Business Mastery can get you to the finish line...

You’re not alone in needing knowledge, resources, and support…and you won’t be alone in your success, either! Hear from writers just like you:

ALYSSA MARQUEZ, B2B WRITER

"The B2B Writing Seminar is easily the most valuable writing trainings I've taken."

I feel really confident in continuing. I think Sarah’s personal attention to this class is phenomenal, and I’m grateful that she’s willing to give this as a teacher.”

REDANTE ASUNCIOUN-REED, B2B WRITER

"These programs opened my eyes to what clients really want."

“Learning what marketing managers are looking for really opened my eyes to how to make myself an appealing person to hire, and helped me understand what B2B writing is about.”

SHANNON WHYTE, B2B WRITER

"Sarah's review was so helpful and gave me a boost."

“Thank you for taking the time to review the white papers and share your insights. It’s incredibly helpful and gave me a boost of confidence, since that was my first white paper.

“Since then, I’ve had a client hire me to write a white paper. I’m excited and a bit nervous, but I’m so grateful to have your feedback and insights to turn to during this process.”

LINDA BIGGER, B2B WRITER

"With these materials, I finally get it."

“You’ve put things in terms that make sense and giving me insights into the value I bring. It has made a difference in how I feel and what I will ask for my work or time moving forward.”

And they're not the only ones...

“I was (unhappily) working in B2C and struggling to find quality clients aligned with my former career and skill set. I had steady clients, but it wasn’t easy to get them to understand the value of the work I was producing and move towards retainer/project pricing instead of hourly.
 
 I was stuck working with “content mill”-type agencies who wanted a lot of often meaningless content for a low price. I knew I wanted to shift into my government niche to leverage my years of experience and education, but I wasn’t sure if there would be a market for my services. I was incredibly discouraged and worried about making copywriting profitable.

From the start, Sarah helped me reimagine my copywriting business and how I positioned myself as a professional copywriter. From revamping my website to positioning myself on LinkedIn, my business looks and feels completely different after working with her. I’m confident in myself, my services, and my ability to provide the right services to the right people. 

 

When I started working with Sarah, I was worried about ending relationships with clients who were not a good fit simply because I needed the money. Instead of saying ‘yes’ to any and all work, I learned how to say yes only to the work I like, which inevitably helped me build a strong portfolio and a good reputation in my niche. Sarah knows the right questions to ask to make me think through the next steps. Her advice on navigating delicate client relationships, requests, and workload has made me a more confident business owner overall. I’ve learned how to set boundaries as a business owner and even how to handle the doubts and fears that inevitably crop up as a solopreneur.

Jen Nieto

GOVERNMENT MARKETER AND COPYWRITER

B2B Writing Instruction - B2B Writing Freelancing - How to Get Paid to Write

Build a Thriving Freelance Business with Your Hard-Won Expertise

“I had been laid off and started freelancing to pay my bills, but I felt completely overwhelmed. These materials gave me clarity, confidence, and a system that actually works. I now have a business I love — without working 24/7."

Annabel Beales
MARKETER AND B2B COPYWRITER