You can write it, but will they read it?

B2BWI is a content marketing training and education organization that supports marketers, writers, and creatives in creating content that best serves the B2B buying ecosystem.

We help everyone involved in the content development process move beyond the act of writing into the art of being read by the C-Suite: in enterprise, non-profit, VC, start-up, and every other level.

Our mission is rooted in four core pillars:

Service — Above all, we operate with a commitment to serve the B2B ecosystem through education and information, not slop or spam.

Story — We seek to engage the the human mind and emotions by unraveling the shared journey of B2B product or service and buyer.

Data — We step forward on the foundation of ethical, thorough original research and branded data.

Results — We set aside our ego and “best practices” to let proven outcomes and lasting relationships determine what works in B2B marketing.

Get involved...

If you’re tired of playing the content game by word count, AI slop hacks, or “check the box” white papers — you’re in the right place.

B2BWI is built for marketers and writers who want to stop publishing and start persuading.

In our weekly email with thousands of subscribers, you’ll get real insights from the field, not recycled tips from decades ago.

Examples with nuance, not fluff.

And writing advice that respects your audience’s intelligence — and your own.