Cracking Original Research for B2B Marketing

How to write (and distribute) excellent research-based B2B marketing content

According to research from the Content Marketing Institute and SmartBrief, 74% of B2B buyers consider original research to be influential in their decision-making process.

In this free lecture, you'll learn how to plan, conduct, and write up the results of a branded original research project from experienced marketing researchers:

  • Setting the Strategy for Your Research with Michele Linn from Mantis Research

  • Identifying the Types of Research and Questions That Deliver Usable Responses with Gilda Raczkwoski from

  • Creating Thought Leadership Material From Market Research with Matt Seltzer from S2 Research

  • How to Write a Research eBook and Amplify it Across Different Content Formats with Kim Gusta

Presented by

The B2B Writing Institute

September 14, 2021
12:00pm Eastern Time


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