Joel knows conversion copywriting and case studies, and he creates them for some of the best companies in the world.
Joel Klettke is the in-demand conversion rate optimization writer (CRO) behind Business Casual Copywriting and the founder of Case Study Buddy, a specialized case studies consultancy. He’s a writer, speaker, and generally all-around great guy with two flagship sales trainings available for B2B writers.
How to Earn Trust Without Social Proof
How to Write an Awesome Service Page That Converts
Conversion Copywriting Tip: How to Know Which Features to Emphasize