Sarah Greesonbach Full Bio

Sarah Greesonbach began her career with a Masters in Arts in Teaching and Bachelors in Arts in English from James Madison University. After a short career in secondary education, she gained experience writing and editing in the government contacting space before moving into B2B marketing as an in-house Senior Content Writer.

In 2013, she founded B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space develop B2B content marketing assets like original research, white papers, thought leadership articles, case studies, and more, working with brands like Google, Adobe, ADP, Stanford University, and more.

In 2019, Sarah founded the B2B Writing Institute to help lead the charge in the development of expert insights for engaging, educating, and writing for the modern B2B buyer.

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Recent Events:

• The Boss Response Podcast With Treasa Emmonds (Forthcoming)
• How to earn more as a freelancer without ruining your life with Sarah Greesonbach, The Content Byte With Lynne Testoni and Rachel Smith
• #340: Ed Gandia and Sarah Greesonbach Get Raw and Real About Their Inner Battles, Fears, Aspirations—and What It’s Like to Be a Coach, The High-Income Business Writing Podcast with Ed Gandia
• Making LinkedIn Work for You With Sarah Greesonbach, Soloist Women with Rochelle Moulton
• When Motherhood Meets Writing: Surviving Chaos and Rediscovering Satisfaction, Talk Freelance to Me with Ashley Cisneros Mejia
• B2B Success With Sarah Greesonbach, Freelanceology Podcast
• Sarah Greesonbach on the Qualifications for Becoming a Copywriter and Mindset Hacks for Beginners, Paid Copywriter Podcast
• #314: ChatGPT — the Threat and Opportunities for Writers in the Age of Powerful AI, With Sarah Greesonbach, The High-Income Business Writing Podcast with Ed Gandia
• What’s the Difference Between B2B and B2C? with Abbi Peret’s Successful Freelance Mom
• Welcome to White Papers, Private lecture for Copywrite Matters with Belinda Weaver
• Get Better at B2B Writing, Growth Decoded by ActiveCampaign
• Treating Clients So Well They Take You with Them & Pricing Is a Non-Issue for Freelance Cake Masterclass
• Writing for the executive reader podcast interview with The Juice HQ
• Firing Clients and Taking Control of Your Schedule podcast interview with Deliberate Freelancer by Melanie Padgett Powers
• Writing Content with Sarah Greesonbach podcast interview with The Copywriter Club Podcast
• The Freelance Writer’s Den co-presenter with Carol Tice 2021
• The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode, Rockstar CMO with Ian Truscott
• Getting the Most Out of Your Content Archive for Managing Editor Live 2020
• How to Get Your First Client with Abbi Perets, Laura Pennington Briggs, and Tamsin Henderson for Abbi Perets’ Successful Freelance Mom’s Summit 2020, 2021
• Curiosity as a Coping Mechanism in B2B Marketing for Dennis Shaio’s Bay Area Content Marketing Meetup

 

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