Looking for a quick rundown of B2B writing? Click here to enroll in B2BWI’s free Foundations of B2B Writing course to learn the very basic elements of thought leadership articles, case studies, and white papers.
Here are the top six website resources as identified by common mentions in our ongoing B2B Writing Institute community survey. Expand your knowledge of the B2B writing and marketing industry by adding these resources to your bookmarks or RSS reader:
AWAI is a treasure trove of B2B-specific courses with experienced instructors like Gordon Graham. View the AWAI course catalog here.
The Copyhackers blog is consistently rated one of the top marketing blogs on the planet. It helps you become the most profitable person in the room, one 20-min read at a time.
HubSpot is a content marketing software platform with an extensive and industry award-winning blog on the topic of B2B marketing.
The Content Marketing Institute is the go-to source of research and commentary on the state of B2B marketing, including marketing content.
Copyblogger offers a massive archive of helpful advice on writing and marketing for the Internet.
CXL Institute is a skill-building platform for marketers and writers who want to master particular marketing skills. View the CXL course catalog here.
Top B2B Writing Coaches and Teachers
Next, we want to highlight the top six teachers as identified by common mentions in our ongoing B2B Writing Institute community survey.
Take a look and see which community’s style and premise resonates most with what you want out of your B2B writing journey.
Ed Gandia helps freelance B2B writers achieve their potential and make more money in less time working for better clients with the B2B Launcher. He hosts the top-ranked iTunes podcast, High-Income Business Writing, and co-wrote The Wealthy Freelancer with Steve Slaunwhite and Pete Savage, a top-50 bestseller in Amazon.
Joanna Wiebe is a master copywriter and co-creator (with Ry Schwarz) of Copy School, a comprehensive online copywriting education program. As an advocate for scientifically-sound Conversion Rate Optimization (CRO), her website Copyhackers is the industry standard for conversion copywriting.
One of the most welcoming and accessible sources of learning about B2B writing is Ann Handley, keynote speaker, Chief Content Officer at MarketingProfs, and author of “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.” Ann can help you understand why what you’re writing is important to marketers and how to write it better.
Gordon Graham is a master white paper writer and AWAI’s 2019 Copywriter of the Year. Gordon Graham, also known as That White Paper Guy, has been writing white papers and educating B2B writers about the art of writing white papers for decades. Gordon is AWAI’s 2019 Copywriter of the Year and the author of White Papers for Dummies.
Steve Slaunwhite is a Canadian business author, copywriter and speaker, known for his books on copywriting and freelancing. Steve is the author if The Everything Guide to Writing Copy and co-author of The Wealthy Freelancer, with Ed Gandia and Pete Savage, a top-50 bestseller in Amazon.
Carol Tice specializes in helping writers earn more for their work. Veteran content marketer and writer She’s helped thousands of freelance writers find their paychecks in the writing industry with her blog Make a Living Writing and community Freelance Writer’s Den. Her courses and membership programs are in-depth, helpful, and filled to the brim with community. In particular, check out J-School, a boot camp for non-writers.
Top B2B Writing Resources
You’re in luck! There’s no shortage of talent and inspiration in the B2B Writing. Expand your community, knowledge base, and B2B writing strategy with the following coaches, communities, and courses: