In a recent B2BWI webinar, Andy Crestodina made some waves by proposing that SEO can make you a better writer.
That’s stayed with me. The idea that something that might otherwise be a source of distress… could actually be the tool that helps you reach a higher level of performance.
(We’re all remembering the SEO trauma of the 2010s, right, when keywords were suddenly stuffed into every writing assignment?)
That’s my invitation to look around the rest of my life and see if there are any other silver linings…
The back pain that makes me use my standing desk more, the boisterous family that makes me end my workday at a reasonable time, and so much more.
SEO can make you a better writer, but it looks like obstacles can make you a better person, too.