There’s a reason everyone keeps telling you to raise your prices as a solopreneur or a member of the creator economy.
When you choose not to grow into a bigger company, you’re paying a price.
When companies scale, they put efficiencies to work for them. They can do the same amount of work (or less) and make more money.
But when you don’t scale, you make the same amount of money even when you do more work.
Here are two examples:
Big Company hires people, creates processes, and delivers a productized service. In time and resources, it costs them $1000 the first time, $750 the second time, and settles on $250 ongoing. But they charge $5,000 the whole time.
Solopreneur lands a new client and delivers a productized service. In time and resources, it costs them $1000 the first time… and the second time, and the third time. And they charge $5,000 the whole time.
Every day that you don’t…
+ Niche your product or audience
+ Add processes
+ Outsource and delegate
+ Raise your prices
… Costs you.