"Before you can write anything, you have to notice something.” John Irving At this point, a lot of my research skill goes back 20 years when I was a Master’s student in education, so it’s …
How To Run a Prospecting Call for Freelance Writers (Especially in B2B Marketing)
“You don’t have to be great to start, but you have to start to be great.” Zig Ziglar Hesitant to get on a call with a stranger and see if you should work together? That’s OK! We all …
Recession Pep Talk: How to Become Resilient in Business
“Fear, greed and hope have destroyed more portfolio value than any recession or depression we have ever been through.” - James O'Shaughnessy The only way to prepare for a recession is to do the …
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B2B Writing Process: A Stress-Free Editorial Process for Freelance Writers
What associations do you have with “editorial process”? Have you heard of that term before? Here’s a fun story for you: A publication I worked for for a long time was acquired and a bunch of new …
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Crucial Challenges of Higher Ed Marketing in 2022 (and How to Address Them)
Even though technology has played an increasingly important role at universities, just four in ten technology leaders say they believe senior administrators at their institution have made digital …
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CBD: Medical Cannabis and Beyond
Recreational cannabis is an exciting industry, and the news is always buzzing about its potential. So why are some growers focusing on CBD and the medical market? What do they know that other growers …