“Bless the thing that broke you down and cracked you open because the world needs you open.”- Rebecca Campbell Today we’re talking about concepts that make for strong, advanced introductions and …
How to Take Subject Matter Expert Interviews in Marketing or B2B Writing — Questions to Ask for Writing Articles
“Most rock journalism is people who can't write, interviewing people who can't talk, for people who can't read.”-Frank Zappa [B2B Is the Opposite!] FIRST THOUGHTS Some people are surprised …
How to Research and Outline Writing for Freelance Marketing or B2B Writing Work — The Basics
TODAY’S TOPIC IS... RESEARCH AND OUTLINE Which comes first, the outline chicken or the research egg? It changes by project. For SME-led projects, I prefer to interview the SME before doing any …
Commonly and Frequently Asked Questions Related to B2B Writing and Marketing Writing
“Tend to your vital heart, and all that you worry about will be solved.”- Rumi Today: A “built-in” change in plans! You don’t see the twist and turns in the path until you start walking, and …
Organizing B2B Content with Tech
THE GREATEST ENEMY OF GOOD THINKING IS BUSYNESS.― John C. Maxwell What image comes to mind when you think of your digital work life and file storage system? Talking about how to organize B2B …
Making Friends with Marketing Managers
UNDERSTANDING MARKETERS Why is marketing a thing? The reason content marketing is a thing is because brands would rather spend $186,000 a year on content rather than $500,000 a year on paid …
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