As you lower yourself into the fizzing Jacuzzi experience that is B2B content marketing, you’ll eventually bump into the quality versus quantity debate:
Assuming a set budget that can’t have both, is it better to invest in fewer but higher quality pieces or more but lower quality pieces?
I don’t think anyone can answer this question conclusively for all companies ever.
My gut (and my piece for CMI) says fewer but higher quality. Because in my mind that’s the article that gets shared with C-suite executives and changes minds and builds relationship.
But we can’t deny the success of large-scale SEO efforts by publication-style brands, either.
Like most things, it’s going to come down to the unique positioning, goals, and current archive of the company in question. Learn how to contribute to that assessment and you’ll be an invaluable writer.