Learn how to write B2B content
In a world where clients wonder if a robot could do your job...
The right skills can make you IRREPLACEABLE.
Get step-by-step instructions that allow you to become an irreplaceable resource in the B2B content development process. Learn how to write B2B content that makes clients say,“You’re worth every penny!” and “I couldn’t do this without you!”… and leave AI and ChatGPT in the dust.
DOES THIS SOUND FAMILIAR?
You want to unlock your FULL POTENTIAL as a writer and land better-paying, more fulfilling work. And you want to AI-proof your career from ChatGPT and automated content.
there's just one problem...
When you sit down to “write better than a bot” or elevate your craftsmanship, some uglies pop up…
Uglies such as….
The difference between B2B and B2C get fuzzy...
You’re a talented writer, but you know your current samples aren’t “B2B enough.” And yet, when you sit down to write a sample that is specifically B2B, you’re not sure what’s missing.
Paralysis is a constant companion...
No matter how long you sit at your desk, or how many articles you study, you’re overwhelmed by a feeling of resistance, inaction, and panic. You’re getting nowhere… and yet when you look up, hours have passed!
✏️ Impostor syndrome tells you to give up...
Feedback from clients or peers is vague and confusing, and you’re often wondering what your writing is missing to have that punch of sophistication. Imposter syndrome whispers that you’re not qualified to do this, or someone else can do it better than you.
YIKES…
You need a high-quality portfolio to land new clients... but it's nearly impossible to finish a sample piece for B2B when your brain and emotions are fighting you like this.
And you certainly won't feel GOOD during the process.
And that's why 100+ writers have enrolled in the on-demand The B2B Writing Seminar!
introducing...
The B2B Writing Seminar On-Demand!
An 8-week on-demand writing program that teaches you how to think like a highly paid B2B writer and elevates your writing to a more sophisticated level — and leaves you with a 100% original clip that shows off your writing talent.
This is exactly the kind of insight and over-thinking of the writing process that will turn you into an invaluable, irreplaceable writing partner to your clients… not a writing lackey left in the dust by ChatGPT.
Sign up today with a one-time fee and you can…
- Become a confident, knowledgeable B2B writer who commands a higher pay rate
- Follow a step-by-step proven system for writing a high-quality B2B sample clip
- Enter a private community of B2B writers invested in their own professional development
STEP-BY-STEP ON-DEMAND VIDEO SESSIONS
CLEAR 8-WEEK ROADMAP TO AN ELITE WRITING SAMPLE
COMMUNITY FEEDBACK ON YOUR WRITING
ACCESS TO A COMMUNITY OF LIKE-MINDED WRITERS
You're only 8 weeks away from a polished and insightful process for developing B2B writing...
Here’s how the on-demand program takes you from A to Z:
If you’re ready to level up the kind of writing you’re capable of and future-proof your new engagements from AI interruption, sign up for The B2B Writing Seminar.
LEARN A TRIED-AND-TRUE PROCESS FOR BRAINSTORMING, RESEARCHING, AND WRITING EXTRAORDINARILY HIGH-QUALITY B2B CONTENT FOR CLIENTS.
→ YOU’LL LEARN
How to brainstorm good B2B content ideas...
Learn a tried-and-true, repeatable process for brainstorming B2B content ideas — a process that makes marketing managers thrilled to work with you.
How to make the content creation process fast and easy...
Make ANY writing assignment an easy puzzle to solve by learning how to break an idea down into outline format, then build it back up into an excellent piece of content.
How to write high-quality B2B content that gets rave reviews from clients...
Improve the craft and quality of your writing with lessons about style, sentence structure, and word choice that help you move from “SEO” to “sophisticated.”
The B2B Writing Seminar helps you blast through the barriers between you and high-quality B2B writing...
In 2009, I was a high school English teacher. I didn’t even know what the “2” in “B2B” stood for.
When I was ready to leave the classroom, it seemed like I’d need to go back to school (and go into more debt) if I wanted to make something of myself…
… Until I found B2B.
Within two years as a freelancer, with limited marketing experience and NO business experience, I was nearing six figures.
I was able to fund two maternity leaves in two more years, eventually rounding out my career with three years of $200,000 billed as a freelance writer and retiring my husband so he could become a stay at home dad to two -*ahem* vibrant toddlers.
Over my 10 year career, I’ve invoiced more than $1 million as a solo freelancer. All through my writing skills. And all in B2B.
You might think the AI revolution has me nervous about my income. But I’m not. Because I see content development as so much more than SEO fluff or “checklist content” that gets done and out the door. I see content development for what it truly is: partnering with business leaders to improve their thinking, improve their marketing, and grow sales and revenue for their business.
And that will never be taken over by a robot.
“Success” looks different for everyone, and it’s not all about money. (I am firmly anti-hustle culture).
But after training 2000+ writers through the B2B Writing Institute, preparing them for both freelance and in-house full-time writing roles, I’ve seen just how in-demand writers will ALWAYS be when they know how to develop elite content for B2B.
Just check this out...
Bretton quickly acclimated to the B2B marketing space to leave teaching and become a full-time writer — and earned a 20% raise!
After 12 years as high school teacher, Bretton Chatham was worried his resume wouldn’t even get noticed because he didn’t have the right type of experience. He wasn’t sure where – or even how – to begin to look for a job in writing.
Within weeks after implementing what he learned in B2BWI and overhauling his LinkedIn profile, Bretton was contacted by a recruiter about a full-time content writing role for an HR software company. He accepted the role and has been there since 2020, with a 20% pay increase!
Elzet upskilled her writing abilities to to jump from stay-at-home-parent to six-figure salary earner.
Elzet Blaauw always wanted to write. But throughout her schooling, it never became clear how she could actually become a writer unless she wanted to write books as a novelist.
After Elzet took a year off to build her family and enjoy family life, her previous employer reached out to see if she could write a few blog posts for the company.
That’s when she started thinking, “maybe I don’t have to go back to a corporate job.”
The B2B Writing Seminar gave them what they needed...
THEY LEARNED EXACTLY WHAT MARKETING MANAGERS WANTED FROM THE WRITERS THEY HIRE
The B2B Writing Seminar’s step-by-step instruction ensures that you learn and practice the skills you need for the work you’re going to do.
THEY HAD ANSWERS AND RESOURCES ON HAND EXACTLY WHEN THEY NEEDED THEM
This program drops you right into the action — behind-the-scenes B2BWI community and monthly training that expands your network.
Doing the work will be so much easier, because you’ll know exactly what to do to make your clients happy with your work.
Surprise!
Enroll today and you’ll get some wild video bundle bonuses!
01
“Price It, Sell It, Write It” Bundle (Normally $197)
The “Price It, Sell It, Write It” Bundle shows you how to price freelance writing and move up the writing value chain based on real examples.
02
“Process Magic” Bundle (Normally $197)
The “B2B Writing Processes Bundle” gives you proven templates for quickly and efficiently working with a client.
03
“B2B Writing Template Pack” Bundle (Normally $197)
The “B2B Writing Template Pack” Bundle walks you through proven templates for writing three popular B2B marketing formats.
04
“Client Magnet” Bundle (Normally $197)
The “Client Magnet” Bundle shows you how to find B2B writing clients and be the writer they want to hire.
and there's more (!)
Get immediate lifetime access to the B2BWI training library!
This is getting embarrassing, but there’s ANOTHER bonus…
Sign up for the B2B Writing Seminar now… And you’ll be automagically dropped into the B2BWI training library that fills in the gaps about freelance writing, like systems and processes, managing clients, and pricing.
(This program formerly known as the B2B Moonshot Machine.)
This is a whole career’s worth of live community and on-demand training, with no renewal fees!
… These trainings cover everything you need to know about building a vibrantly successful writing career. From the writing itself, to systems and processes and pricing your work and managing boundaries with clients.
You’ll gain immediate access to…
Live monthly training (and replays)
Live monthly content reviews (and replays)
Unlimited access to the entire B2BWI training catalog of more than 30 practical, B2B-specific trainings
You’ll have everything you need to become more knowledgeable about your contribution (and value!) as a B2B writer. With no recurring fees.
So, let's break it down...
The B2B Writing Seminar
Sign up today, and here’s what you’re getting:
8 On-demand sessions available year-round- An invitation for community feedback on each piece you develop inside the Seminar
Plus… all the B2BWI bundles
- “Price It, Sell It, Write It” Bundle (Normally $197)
- “Process Magic” Bundle (Normally $197)
- “B2B Writing Template Pack” Bundle (Normally $197)
- “Client Magnet” Bundle (Normally $197)
PLUS… Lifetime access to the membership:
- New live trainings and copy reviews every month
- 30+ on-demand training sessions on the business AND writing side of B2B writing
- Weekly community check-ins to help you find your people and see the bigger picture of your B2B writing career
TOTAL VALUE = ($3800+)
Today's Price = $850
The B2B Writing Seminar can get you to the finish line...
The B2B Writing Seminar can get you to the finish line...
You’re not alone in needing support and encouragement…and you won’t be alone in your success, either! Hear from writers just like you:
ALYSSA MARQUEZ, B2B WRITER
"The B2B Writing Seminar is easily the most valuable writing trainings I've taken."
I feel really confident in continuing. I think Sarah’s personal attention to this class is phenomenal, and I’m grateful that she’s willing to give this as a teacher.”
REDANTE ASUNCIOUN-REED, B2B WRITER
"This course opened my eyes to what clients really want."
“Learning what marketing managers are looking for really opened my eyes to how to make myself an appealing person to hire, and helped me understand what B2B writing is about.”
SHANNON WHYTE, B2B WRITER
"Sarah's review was so helpful and gave me a boost."
“Thank you for taking the time to review the white papers and share your insights. It’s incredibly helpful and gave me a boost of confidence, since that was my first white paper.
“Since then, I’ve had a client hire me to write a white paper. I’m excited and a bit nervous, but I’m so grateful to have your feedback and insights to turn to during this process.”
LINDA BIGGER, B2B WRITER
"With these materials, I finally get it."
“You’ve put things in terms that make sense and giving me insights into the value I bring. It has made a difference in how I feel and what I will ask for my work or time moving forward.”
And they're not the only ones...
GIVE YOURSELF THE EXPERIENCE YOU NEED TO CHARGE HIGHER RATES AND PROTECT YOURSELF FROM GENERATIVE AI.
Bring B2B Writing Seminar confidence into every new project you take on and always be in-demand.
FAQ
I TEND TO SIGN UP AND NOT FINISH THINGS.
WHAT IF I DON’T LIKE IT?
Sign up, sign in, and watch the intro session. If you’re not feeling it, just email me within 7 days and I’ll send you a full refund. (Please note, you’ll lose access to the materials at that time.)
HOW MUCH TIME DO I NEED TO COMMIT?
The total instruction runtime is about 14 hours, plus the time you’ll need to write and edit your piece of B2B writing.
Ready to go all in? See faster results by reviewing hours of material each week as an accelerated program.
Want to take it slow? Take all the time you need to study and dip a toe in B2B while you figure out what works for you.
WHAT KIND OF WRITING WILL I LEARN ABOUT?
The B2B Writing Seminar breaks down the high-level thinking that goes into writing a thought leadership article (about 500-750 words), a case study (up to 1500 words), or a white paper (about 1500-2500 words) for an executive audience.
You’ll learn how to…
- ✨Ideate and brainstorm appropriate topics for B2B content marketing
- ✨Develop a compelling concept and outline geared toward an executive audience
- ✨Execute on each piece in a way that creates a polished final version for your portfolio or client/job work
WHAT IF SOMETHING COMES UP AND I CAN’T FINISH IT IN 8 WEEKS?
It's time to make the call...
Join us in The B2B Writing Seminar!
Sign up today, and here’s what you’re getting:
- 8 On-demand sessions available year-round
- An invitation for community feedback on each piece you develop inside the Seminar
Plus… all the B2BWI bundles
- “Price It, Sell It, Write It” Bundle (Normally $197)
- “Process Magic” Bundle (Normally $197)
- “B2B Writing Template Pack” Bundle (Normally $197)
- “Client Magnet” Bundle (Normally $197)
PLUS… Lifetime access to the membership:
- New live trainings and copy reviews every month
- 30+ on-demand training sessions on the business AND writing side of B2B writing
- Weekly community check-ins to help you find your people and see the bigger picture of your B2B writing career
TOTAL VALUE = ($3800+)