Is it even possible to make a full-time income as a writer today?
When you hear about someone meeting their income goals with writing — or blasting through them — it’s like they’re living in a different world.
Sure, you can see their results are (maybe?) possible.
But you can’t seem to draw a straight line between where you are and where they are.
And you start to wonder… Is that kind of success even possible for me?
Doubt creeps in, because…
❓It’s hard to find clients or jobs that are willing to pay elite rates when you’re at a beginner or intermediate level — and you’ve run into your fair share of clients who WON’T pay those rates.
❓It’s hard to find practical, specific resources to hone elite writing skills — especially in long-form formats like white papers, case studies, and thought leadership articles.
❓When you try to pull all of this together into one cohesive career, it’s overwhelming — you often feel like you’re more or less buried in well-intentioned courses, book recs, and PDFs.
If the idea of a “writing career” feels more like Science Fiction than a part of your life story…. you have made it to the right place.
Signing up for The B2B Moonshot Machine is a smart way to skip the learning curve and study with other writers face-to-face — and I’ve already laid out exactly what you need to do.
Hey there, want to meet me for a training this week?
Hi. I’m Sarah, founder of the B2B Writing Institute.
I’ve been a full-time freelance writer since 2013, and I started the group you’re reading about now to help other writers find the tools, techniques, and mindset shifts they need to be full-time writers, too.
The professional development community is called The B2B Moonshot Machine.
It was carefully designed to help writers like you define and clarify your writing services so you can step into value-based work armed with tools and confidence to thrive.
Do you want to build and grow a successful B2B writing business?
That’s the main reason you’d want to keep reading. Because the people who join know it’s time to take action on their dream of writing for a living. They decide, they sign up, and then… they make it happen <3.
How do I know? Because I see these generous, amazing people take these building blocks and RUN with it.
Bretton was a former teacher before we met. Now he’s a content marketing strategist who makes 20% more. (You can read Bretton’s story here).
Elzet was a stay-at-home-mom. Now she’s still a mom. But she’s also a six-figure writer who didn’t have to go back to a traditional office after her maternity leave. (You can read Elzet’s story here.)
And Redante? He was able to quit his job, pick up his first freelance clients, and relocate to live near family overseas (You can read Redante’s story here.)
Here’s how The B2B Moonshot Machine works, and why writers like you see results so quickly:
✏️ You and I will meet each month with a handful of other writers for a small group training. The topics range from practical techniques about writing to abstract concepts about mindset that help you level up your writing business. The topics are curated every month so the training is always up-to-date and timely.
✏️ We’ll also get together each month for office hours with a small group of writers. We talk about any and everything. You can submit questions privately in advance, or hop on the call live to chat with me face-to-face (or face-to-lunch if you’re hopping on in between appointments).
✏️ In your “off hours,” you have unlimited access to the B2BWI training catalog. When you sign up, you gain immediate access to your new curated library of practical trainings and templates. The content is designed to help you get started, build your business, and develop advanced writing techniques — without any unnecessary hype, gimmicky sales talk, or unrealistic expectations.
Here’s a sneak peak of what you’ll see when you check in each day:
There’s space to just BE — to share what you’re going through and get advice from others in the same situation.
There’s also space to GROW — to learn how to change what you’re doing to get better results.
(Both being and growing are essential to seeing the progress you want to see.)
This is a great way to invest in yourself and your career without getting too in over your head.
You can sign up for a quarter, upskill on what’s most important, and then end your membership.
You can also sign up and stay as long as you’re seeing results — which a lot of people do, as we have a 100% return rate so far :).
What will you get out of this professional development community?
The writers who sign up for this program are successful because they get what they need.
This is not a free-for-all message board of faceless online folks.
This is a group of ambitious, generous professionals who have decided to “go for it” with writing.
You will quickly learn the skills and thought processes required to operate a modern online writing business and start getting your own clients — without content mills, manipulative sales tactics, or becoming a “writing celebrity.”
“Sarah helped me change from writing for ungrateful customers to making much more money writing for businesses that value my writing talents, knowledge, and experience.”
– Linda Hamilton, B2B Writer
“Sarah’s training helps writers in the B2B space be better at writing, marketing, and working more efficiently. And she’s dang nice.”
– Lora Horn, B2B Writer
“The B2B Moonshot Machine program gives me the resources and processes I need to write great B2B content.“
– Peter Stewart, B2B Writer
Here’s how you’ll build your business…
You’ll sign up for The B2B Moonshot Machine for a quarterly fee of $299. Then you’ll be able to:
✏️ Ask Sarah your questions about B2B writing and business during live monthly office hours
✏️ Learn new techniques, formats (with templates!), and business practices with live monthly trainings
✏️ Upskill on your own schedule with unlimited access to the B2BWI catalog of practical, B2B-specific trainings
If you’re ready to build and grow a successful B2B writing business, tap the button below.
“100% For Me” Guarantee
Sign up for a B2B Writing Institute program today and dig in.
I guarantee you’ll see a clear path for building a career in B2B with a higher pay rate, whether you work freelance or in-house in a full-time job
If you sign up and change your mind, just send us a quick email within 30 days of enrollment and we’ll completely refund your enrollment fee so you can make a different choice with your professional development investment.
(Please note you’ll lose access to the products and community at that time.)
Here’s what happens right after you sign up…
⇨ You’ll fill out a brief but detailed intake form so I can get to know you and your unique situation
⇨ You’ll have instant access to the trainings in the catalog so that everything you need is right at your fingertips
⇨ You’ll have an insider’s look at what goes into a successful B2B writing career, surrounded by a new community of like-minded writers
Throughout your journey, I’ll be there to personally provide feedback, realistic encouragement, and eyeroll-worthy jokes.
One of the most important reasons the B2B Writing Institute is the best choice on the market today is because of the hands-on approach I take to the community side of things.
This isn’t a solo journey that leaves you overwhelmed with more content, more recordings, and more questions.
This is a welcoming environment where you do REAL work and get REAL support as you do it — from me and other active B2B writers.
I’ve seen it all in B2B and marketing, the best and the worst. I know how to bring out your best work so you can get the best jobs.
Ready to meet with me and your fellow study buddies? Tap the button below.