Sarah Greesonbach Short Bio
Sarah Greesonbach is the founder of B2B Writing Institute, a rigorous training program that prepares writers for a vibrant career in B2B. Since 2013, Sarah has operated B2B Content Studio and invoiced more than $1 million as a freelance writer. Writing for agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space, Sarah develops B2B content marketing assets like original research, white papers, and more.
Sarah Greesonbach Full Bio
Sarah Greesonbach began her career with a Masters in Arts in Teaching and Bachelors in Arts in English from James Madison University. After a short career in secondary education, she gained experience writing and editing in the government contacting space before moving into B2B marketing as an in-house Senior Content Writer.
In 2013, she founded B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space develop B2B content marketing assets like original research, white papers, thought leadership articles, case studies, and more, working with brands like Google, Adobe, ADP, Stanford University, and more.
In 2020, Sarah founded the B2B Writing Institute, a rigorous training program that prepares writers for a vibrant career in B2B. B2BWI’s flagship course, Foundations of B2B Writing, has introduced 1000+ writers to the possibility of an empowering and financially rewarding career in B2B writing, and the Institute hosts a monthly Open House to answer a wide range of questions from both aspiring and established B2B writers.
B2BWI Bio
The B2B Writing Institute is a rigorous training program that prepares writers for a vibrant career in B2B. B2BWI’s flagship class, Foundations of B2B Writing, has introduced 2000+ writers to the possibility of an empowering and financially rewarding career in B2B writing, and the Institute hosts a monthly Open House to answer a wide range of questions from both aspiring and established B2B writers.
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Recent Events:
- B2B Success With Sarah Greesonbach, Freelanceology Podcast
- Sarah Greesonbach on the Qualifications for Becoming a Copywriter and Mindset Hacks for Beginners, Paid Copywriter Podcast
- What’s the Difference Between B2B and B2C? with Abbi Peret’s Successful Freelance Mom
- Welcome to White Papers, Private lecture for Copywrite Matters with Belinda Weaver
- Podcast Interview, Growth Decoded by ActiveCampaign (Forthcoming)
- Treating Clients So Well They Take You with Them & Pricing Is a Non-Issue for Freelance Cake Masterclass
- Writing for the executive reader podcast interview with The Juice HQ
- Firing Clients and Taking Control of Your Schedule podcast interview with Deliberate Freelancer by Melanie Padgett Powers
- Writing Content with Sarah Greesonbach podcast interview with The Copywriter Club Podcast
- The Freelance Writer’s Den co-presenter with Carol Tice 2021
- The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode, Rockstar CMO with Ian Truscott
- Getting the Most Out of Your Content Archive for Managing Editor Live 2020
- How to Get Your First Client with Abbi Perets, Laura Pennington Briggs, and Tamsin Henderson for Abbi Perets’ Successful Freelance Mom’s Summit 2020, 2021
- Curiosity as a Coping Mechanism in B2B Marketing for Dennis Shaio’s Bay Area Content Marketing Meetup
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