Sarah Greesonbach Short Bio
Sarah Greesonbach is the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and create impactful marketing content. Since 2013, she’s operated B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space develop B2B content marketing assets like white papers, thought leadership articles, case studies, and more.
Sarah Greesonbach Full Bio
Sarah Greesonbach began her career with a Masters in Arts in Teaching and Bachelors in Arts in English from James Madison University. After a short career in secondary education, she gained experience writing and editing in the government contacting space before moving into B2B marketing as an in-house Senior Content Writer.
In 2013, she founded B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space develop B2B content marketing assets like white papers, thought leadership articles, case studies, and more, working with brands like Google, Adobe, ADP, Stanford University, and more.
In 2020, Sarah founded the B2B Writing Institute, an educational resource for practicing B2B writers and naturally talented writers that want to break into business writing and create impactful marketing content. B2BWI’s flagship free program, Foundations of B2B Writing, has introduced hundreds of writers to the possibility of an empowering and financially rewarding career in B2B writing, and the Institute hosts a monthly Open House to answer a wide range of questions from both aspiring and established B2B writers.
B2BWI Bio
The B2B Writing Institute is an educational resource for practicing B2B writers and naturally talented writers that want to break into business writing and create impactful marketing content. B2BWI’s flagship free program, Foundations of B2B Writing, has introduced hundreds of writers to the possibility of an empowering and financially rewarding career in B2B writing, and the Institute hosts a monthly Open House to answer a wide range of questions from both aspiring and established B2B writers.
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Recent Events:
- The Freelance Writer’s Den with Carol Tice (Summer 2021)
- The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode, Rockstar CMO with Ian Truscott
- Getting the Most Out of Your Content Archive for Managing Editor Live 2020
- How to Get Your First Client with Abbi Perets, Laura Briggs, and Tamsin Henderson for Abbi Perets’ Successful Freelance Mom’s Summit
- Curiosity as a Coping Mechanism in B2B Marketing for Dennis Shaio’s Bay Area Content Marketing Meetup