Stay Tuned for a NEW B2BWI — Coming 2025!
Sharpen your storytelling and lead the next wave of Finserv marketing.
Equip your writers and marketers with the latest storytelling techniques and practical writing instruction with a Finserv StoryLab. They’ll gain clarity, confidence, and momentum — and your marketing will start performing at a higher level with fewer rewrites and stronger audience connection.
Your marketing team is producing solid content, but today’s readers demand more. Fintech and financial services audiences are evolving fast, and without masterful storytelling and engaging writing, even great teams can fall behind.
Your writers need strategic support to stay sharp, connected, and high-performing. Without it, your brand risks losing engagement, missing growth opportunities, and seeing internal frustration rise as writers feel unsupported and stuck.
Fintech StoryLab trainings gives your writers the tools, insights, and confidence to create content that flows better, connects deeper, and performs stronger. You’ll see fewer rewrites, faster writing, and real audience engagement — even for technical or “dry” content with requirements like official standards and compliance.
Storytelling and content writing training are available on all marketing formats and topics, including but not limited to:
Hello, I'm Sarah Greesonbach — I'd love to help you future-proof your Finserv marketing team.
m Sarah Greesonbach, founder of B2B Content Studio (2013) and B2B Writing Institute (2019). As a writer, I’ve helped brands like Google, Adobe, ADP, and Stanford elevate their content strategies and create content that resonates with B2B executives. As well as plenty of brands in the Fintech and Finserv industry, like Banking Dive, Payments Dive, Backbase, Wirecard, Katapult, D2L, and more.
As a marketing teacher and business coach, I’ve trained thousands of writers and marketers to master modern digital storytelling and content marketing techniques that make good content better.
A fully tailored experience built around your team’s specific storytelling, writing, and marketing goals. Custom examples, exercises, and (optional) AI strategies ensure a deeply relevant and transformational learning experience. Customized duration and format ranging from 40 minutes to multiple hours. Includes a full event recording.
A ready-to-go training designed to quickly equip your team with the latest storytelling techniques and practical writing frameworks. Choose slight customization of three tracks: storytelling, writing, or AI, and a duration of 40 to 90 minutes. Perfect for teams that want fast, impactful results without a long lead time. Includes a full event recording.
Personalized one-on-one coaching sessions for individual writers who want targeted support to sharpen their storytelling skills, integrate AI into their writing workflow, and build long-term confidence and capability.
Sarah has a Masters in Arts in Teaching from James Madison University and applies the highest standards to curriculum development for writing and marketing instruction.
Sarah is a top voice in B2B marketing, speaking, writing, and teaching for top industry brands like MarketingProfs and Content Marketing Institute. She's instructed, coached, and edited 1000s of writers since 2013
Sarah's lively and interactive presentation style combines with experience in improv comedy to make StoryLab learning and training experiences memorable and enjoyable.
Want to keep your Finserv marketing content sharp and relevant?
Equip your writers and marketers with the latest storytelling techniques and practical writing instruction with a Finserv StoryLab. They’ll gain clarity, confidence, and momentum — and your marketing will start performing at a higher level with fewer rewrites and stronger audience connection.