Build a Stronger Writing Bench for Scalable B2B Content

Custom training for in-house writing and marketing teams who need to produce clear, strategic, executive-ready content—consistently and at scale. Led by Sarah Greesonbach, these live sessions streamline your editorial process and sharpen your team’s writing instincts.

Team Training

Book a Storylab Training

Equip your writers and marketers with the latest storytelling techniques and practical writing instruction with a Finserv StoryLab. They’ll gain clarity, confidence, and momentum — and your marketing will start performing at a higher level with fewer rewrites and stronger audience connection.

Writer Training

The AI Writing Lab

The AI Writing Lab slips writers into the workflow of a seasoned B2B writer to see exactly how to use ChatGPT for client work (blogs, thought leadership, white papers, and case studies) — without sacrificing voice, creativity, or craft.