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Casey Hibbard

Casey Hibbard is a leading expert on customer case studies.

Casey Hibbard - B2B Writing Institute

Casey Hibbard is an active B2B writer, consultant, and trainer who teaches others how to write high-performing case studies. Her book, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset, is the first of its kind on how to create, manage, and leverage customer stories.

Casey’s on-demand course The Case Study Writer’s Mad Skills Crash Course details the seven skills you need to write B2B case studies yourself.

Learn More

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5 Effective Business Storytelling Techniques

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