Stay Tuned for a NEW B2BWI — Coming 2025!
This is a special look inside the B2BWI program, "The Moonshot Machine." Click here to learn more about becoming a member and getting the invite to trainings like this every month (plus so much …
Continue Reading about Perfect Subject Matter Expert Interviews for B2B Writing and Marketing →
According to a survey from the Mantis Research Group and Andy Crestodina of Orbit Media, 66% of respondents identified thought leadership content as a marketing priority, and for those who have an …
In this B2B Craftworks podcast episode, “Could You Write a B2B Research Project? A Branded Original Research Primer.” with Michele Linn from Mantis Research, we explore the type of survey-based …
This is going to sound really suspicious coming from someone who teaches people how to write B2B content and uses B2B writing templates to do so. But I hope you'll stick around for the nuance. I'm …
I think B2B is better for writers than any other industry. Obviously I'm super biased about this. But hear me out: I fell into business-to-business writing, or B2B writing, by accident. And once …
Continue Reading about B2C Wants cheap advertising. B2B is open to expensive thought leadership. →
The world seems to think it's best to be an optimist when you work for yourself as a freelance writer. That's the impression I get, at least. It seems like most of us are striving to see the …
