Most rock journalism is people who can't write, interviewing people who can't talk, for people who can't read. Frank Zappa [B2B Is the Opposite!] What 1 word expresses how you feel about …
Big Picture Planning
“It takes as much energy to wish as it does to plan.” Warm up question: What one word summarizes planning for you? The main problem with planning is that most of us think of plans as the thing …
How to Do Deep Research
"Before you can write anything, you have to notice something.” John Irving At this point, a lot of my research skill goes back 20 years when I was a Master’s student in education, so it’s …
How To Run a Prospecting Call for Freelance Writers (Especially in B2B Marketing)
“You don’t have to be great to start, but you have to start to be great.” Zig Ziglar Hesitant to get on a call with a stranger and see if you should work together? That’s OK! We all …
Recession Pep Talk: How to Become Resilient in Business
“Fear, greed and hope have destroyed more portfolio value than any recession or depression we have ever been through.” - James O'Shaughnessy The only way to prepare for a recession is to do the …
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B2B Writing Process: A Stress-Free Editorial Process for Freelance Writers
What associations do you have with “editorial process”? Have you heard of that term before? Here’s a fun story for you: A publication I worked for for a long time was acquired and a bunch of new …
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