Obviously, I'm a super biased person to be making this declaration, but hear me out: I fell into business-to-business writing, or B2B writing, by accident. And once I got sucked in, I turned …
Processes for B2B Writers: How to Do Writing Work Quickly and Efficiently
One of the questions I'm always trying to answer for new writers is, "How do I make sure I'm the writer they want to hire?" The answer to this question is going to take a whole career to figure out. …
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What’s In Store for B2B Writing – and B2B Writers – in 2021? (It’s All Good News)
For B2B writers, life in 2020 got more awkward as the year went on. While COVID-19 wrought havoc on hard-working industries like front-line healthcare, retail, and shipping and logistics, B2B …
Drawn to that ugly swagger
As a writer, interacting with other people has always come with a certain amount of hand-wringing. Will they like me? Will I make them laugh? Will they laugh too much, or at me? I think it often ended …
Hire a Freelance B2B Writer Who Delivers Great Work Every Time
Grab a partner, pick a song, and tap out the tune on the table – then ask them to guess the song. Invariably, they won’t be able to, though to you it will seem obvious. So obvious! The reason …
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B2B Writing Thought Leadership & Ghostwriting
5 Trends B2B Writers Can Use to Secure Clients & Deliver Value The base unit of a dusty Egyptian megalith is a pyramid inch. The base unit of currency in America is the U.S. dollar. And in B2B …
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