“It is a mistake to look too far ahead. Only onelink in the chain of destiny can be handled at a time.”- Sir Winston Churchill HELLO! Welcome! Check out the session notes here, the earnings …
B2B Business Seminar – Day 1
"Plan for what is difficult while it is easy. Do what is great while it is small." — Sun Tzu HELLO! Welcome to the B2B Business-Building Seminar! Check out the notes here What gets you most …
How to Get Hired in B2B
B2B Proof Points Every year, B2B companies invest as much as $5.2 billion into their content marketing programs. 91% of brand marketers agree that expanding content creation capabilities is …
How to Find the Storyline
Find the Storyline You hop on the client call to brainstorm ideas.... You sort through what they share you in advance... How do know what's a good idea and what's just recycling their old ideas? …
How to Start and How to Finish: Intros and Conclusions
Why your introduction and conclusion need to get better: For you, the writer, you have two readers: the reader, and the marketing manager. Your job is to develop such a good rapport with the …
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Subject Matter Expert Interviews
Most rock journalism is people who can't write, interviewing people who can't talk, for people who can't read. Frank Zappa [B2B Is the Opposite!] What 1 word expresses how you feel about …