“It takes as much energy to wish as it does to plan.” Warm up question: What one word summarizes planning for you? The main problem with planning is that most of us think of plans as the thing …
Professional Presence for B2B Writers
WHO WOULD YOU HIRE? ROUND 1 WHO WOULD YOU HIRE? ROUND 2 WHO WOULD YOU HIRE? ROUND 3 Hi Sarah, We have a new client project available. Are you available to work on …
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Unpacking imposter syndrome
Who do you think you are, anyway? Let's unpack imposter syndrome The day I almost quit everything You probably think I'm brave and chill, but I need to risk damaging that reputation …
How to Do Deep Research
"Before you can write anything, you have to notice something.” John Irving At this point, a lot of my research skill goes back 20 years when I was a Master’s student in education, so it’s …
Client Wrangling Techniques
“When people show you who they are, believe them.” Dr. Maya Angelou “You have to show people who you are before they’ll believe you.” My spin There are two parts of this …
How To Run a Prospecting Call for Freelance Writers (Especially in B2B Marketing)
“You don’t have to be great to start, but you have to start to be great.” Zig Ziglar Hesitant to get on a call with a stranger and see if you should work together? That’s OK! We all …