I am so interested to see how the up and coming generations will change the world of business. We're all individuals, of course. But younger generations have been immersed in cultural trends of …
There will always be a reason not to do well
You are going to run up against a lot of obstacles in business. Every project you take is going to offer one or more legitimate reasons to derail you from achieving your goals. To entice you to …
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You do have to choose
A+ Content with B+ Delivery, or A+ Delivery with B+ content? Unless you have an unlimited budget, you do have to choose. But here's the part most people leave out of this popular hypothetical …
When you really help, they don’t want a discount
While some people have bargain hunting in their DNA, that's not the default in B2B marketing. When you really help — when your copy is tight and on time, when you're easy to work with, when you …
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But is it emotionally profitable?
It's one thing to secure a project that's profitable on paper. But after a sustainable tipping point, you have to refine your client mix to make sure all of your projects are still emotionally …
Miracle machine
It's so interesting to look back at my early years of freelancing. Every new writing assignment and every new client felt like I'd stumbled upon a miracle, a great cosmic accident that, for some …